The ProBlogger Podcast: Digging into Statistics


Almost the last day!

While yesterday we looked to the future to build a plan to find readers, today we’re going to dig into our stats to find out what kind of effect the last 29 days have had on our sites. What can you see is different after the changes you’ve made?

Some of you will be seasoned pros at looking at your stats, but if you’re newer to blogging and want some starting points, these are the metrics I recommend you keep track of regularly as you go on with your blogging.

In the show notes I also link to a post I published recently that gives you an overview of how I use Google Analytics to do this kind of investigation, and I’ll describe how and why these are the metrics I choose to keep tabs on.

Every month or so I go through each of these and compare them to the previous month (I give you a quick tip on how to do this easily), and also think about how I can recreate successes in content, on social, and how well other types of traffic are doing.

Today we’ll also go a little deeper into channels to look for trends, behaviour, and other hints that will help us keep the trend on the up.

If you are indeed in the newer camp, please don’t fret about stats. It can be easy to get disillusioned in the early days, but we all feel small when we start out! Most successful blogs go for 2-3 years before they hit a tipping point of sorts. We discuss that a little more in today’s podcast also.

So open up Google Analytics and take a little dig with me. Feel free to share your most popular post from the month in the comments too – you might be surprised what has worked better than you thought it would!

See you tomorrow for the wrap up of 31 Days to Build a Better Blog Podcast.

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Click here to listen to day 30 of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

Further Reading:

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

The ProBlogger Podcast: Digging into Statistics

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Uber is hiring journalists! (And hopefully this time they won’t be digging through trash)


Six months ago Buzzfeed reported that Uber exec Emil Michael had threatened to hire journalists to dig into the personal lives of its critics…

Over dinner, he outlined the notion of spending “a million dollars” to hire four top opposition researchers and four journalists. That team could, he said, help Uber fight back against the press — they’d look into “your personal lives, your families,” and give the media a taste of its own medicine…

At the Waverly Inn dinner, it was suggested that a plan like the one Michael floated could become a problem for Uber.

Michael responded: “Nobody would know it was us.”

The news caused some journalistic jokers to point out that — hey — at least someone is still hiring journalists!

Indeed. Or at least they were until Buzzfeed’s scoop ruined it for everyone.

But don’t worry, out-of-work journalists! Today Uber has posted something almost as good: A job advertisement for an “Editorial Director” to “[f]ocus on storytelling that brings the stories of riders, drivers, cities and Uber to life in inspiring, compelling and persuasive ways.”

We’re proud of the service we provide to consumers, the opportunity that affords drivers, the impact on cities and the exciting and revolutionary way we go about doing it all. That’s a story we love telling – and we’re looking for an experienced, creative, and dynamic content strategist to join our team and lead the development of owned content to tell the Uber story.

The ideal candidate will have:

  • Hustle: Someone who moves quickly and with precision.
  • Detail: Project manager who is not intimidated by big projects on a large scale.
  • Competitive candidates will have a minimum of 8-10 years of advertising, editorial or content strategy experience.

No digging through trash required!