Digg Making a Quiet Comeback?

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Digg.com was known as an early social media darling and then seemed to fade into darkness. Some said this fade-out was a result of interface miss-steps. I always assumed others had grown tired of the system-gaming power-users. Either way, the site used to drive droves of traffic and was once a heaven for content marketers.

In 2012, there were numerous articles analyzing Digg’s rise and fall. More recently however, Digg seems to be making a quiet comeback.

It all started when I found myself in the social media news echo chamber. There’s Mashable, TechCrunch, The Daily Dot, The Virge, Next Web and find that they were all covering the same stories. I needed to read something different; I needed out of that echo.

Then one day I just decided to check out Digg.com to see what it looked like. I remember thinking it was the best place to find great tech, science and off-beat news. Turns out, there’s still some great news sharing happening on Digg.

Seems I’m not the only one who things so. Since the its relaunch earlier this year, The Verge has reported a significant bounce-back in Digg’s traffic. This was only bolstered by the launch of Digg Reader just before Google killed Google Reader, a move that put Digg at a strategic advantage.

Indeed, it seems that Digg has returned to its roots as a content aggregator, with one major change in its original user-generated approach. While readers can still submit and vote on content, the front page of the site is now editor-curated, a complete 180-degree turn from the mob rule of the site’s earlier iteration.

The new strategies seem to be working for now. I’m not the only one digging the new Digg.com. Wired made a powerful endorsement by featuring Digg Reader prominently as part of it’s collection of feeds from the top reporters, publications and thought leaders, “101 Signals.” Readers the option to download the OPML file or simply subscribe to the selected feed using Digg Reader.

Still don’t believe me? Check it out for yourself.

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Digg Reader Launches New iOS App, Mobile Site, and New Settings

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When they heard that Google Reader was shutting its doors, the engineers at Digg rushed to create a similar service to keep those abandoned Google Reader users out of the cold. Timing was everything, and Digg had to sacrifice features in order to release its reader by the time Google Reader closed. For this reason, the initial release of Digg Reader was bare bones, featuring a fast and reliable service but no bells and whistles. Today Digg Reader begins to offer a more full-fledged service through its updated iOS app, its new, long-awaited mobile optimized site, and new settings.

Do these new features bring Digg Reader up to par with the leading RSS leader, Feedly? Not exactly. But they will be welcomed by current Digg Reader users. Here’s an overview of what’s new:

 

Updated iPhone and iPad Apps

diggreader-ios-app

The updated iPhone and iPad apps make it easier to scroll through unread stories, manage your feeds and folders, and share items with Readability. Here are the new features coming to Digg Reader:

  • Unread only: You can now choose to see only unread items in any of your feeds. Use the pull-dow menu, where you can toggle between All and Unread-only views
  • Show only folders with unread items: The iOS app now offers the option to show only folders that contain unread items
  • New “Popular” section: The app’s new “Popular” section displays the most popular items from your feeds based on social activity
  • Delete feeds and folders: You can now delete feeds and folders directly within the iOS app
  • Improved scrolling performance
  • Readability support

 

Digg Reader for Mobile Web

Digg Reader for mobile web

Now, when you visit Digg Reader from your mobile browser you will find a mobile-optimized site that resembles Digg’s iOS app. Digg Reader’s mobile site supports embedded HTML5 media from sites like YouTube and SoundCloud. In the future, Digg plans to add further capabilities like a bookmarklet and storing information to use offline.

 

New Settings

One noticeable feature absent from Digg Reader’s initial release was unread only. Now in Reader’s Settings you are able to show only feeds and folders with unread items, helping you keep your queue clear and ready for breeze reading.

Digg also reports that its Android app is coming “very, very soon.”

 

Download the new Digg Reader app here.

 

Are you still looking for an RSS reader to replace Google Reader? Our guide can help you choose.

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