After Obama, the Country Desperately Needs Christian Values in the White House


There was a time not too long ago when I wrongfully believed that strong Christian faith was important but not necessarily crucial for a Presidential candidate. It wasn’t that I felt faith was secondary. I simply though that the office of the President of the United States could not do much to supersede the faith and values of Americans. President Barack Obama proved me to be very wrong and it’s imperative that we correct that in the coming election.

Unlike many conservatives, I do not believe that President Obama is a Muslim. He claims to be a Christian and some of us take that at face value. Just because he’s sympathetic to Muslims and against Israel does not mean that he prays to Allah. I find it much more likely that he’s lukewarm in his faith and not a conscientious follower of the Bible. He wants to be a uniting force between religions and follows a secular mindset. That concept is actually more dangerous than if her were actually a Muslim because it gives license to non-Biblical ideas. As a result, gay marriage is now accepted by American society and backed up by the Supreme Court.

The last seven years have demonstrated how the non-Biblical ideals of a President can permeate throughout the population. When he was elected, over 60% of Americans were against gay marriage. Now, the polls are showing that the exact opposite is true with over 60% supporting gay marriage. This is the danger that I didn’t recognize before, the danger of a President’s belief system trickling down into society’s mindset.

It isn’t just gay marriage. It’s also the fundamental shift in worldview that allows for concepts like racism, hatred towards American exceptionalism, and reliance on the government to solve our problems to creep into the thought processes of the common person. The Christian Conservative movement has been accused in the past of being at the forefront of hatred and many representatives of the movement proved to be wolves in sheep’s clothing pushing bigotry and hatred. However, the core of Christian Conservatism yields brotherly love, independent thought, and notions of personal responsibility that would fight the hatred we’re seeing in America today.

In other words, true Christian Conservatism is exactly what the country needs if we’re going to fight bigotry from the extremes, whether it’s the police-hating Black Lives Matter movement or the everyone-hating Westboro Baptist Church. By seeking common ground in the precepts of the Bible to guide the country towards unity, we can finally be where we were always meant to be in leading the nations as a beacon of worldly light. That’s not to say that everyone in the country must be converted into evangelicals. It simply means that with faith-driven leaders fighting for the people, we’ll be able to overcome the challenges that have been created during the Obama administration.

The coming election is a crossroad for the country that represents extreme divergence. The left is polarizing their base further to the left. The right must do the same. It’s time for the nation to choose whether we are going to be a liberal nation or a conservative one. Democrats have no true middle-leaning options with Jim Webb out of the picture. Republicans still have moderates like Jeb Bush, Donald Trump, and John Kasich as possible nominees.

A President cannot push the country towards the extremes in faith or secularism, but the office has the power to shift perceptions as we have seen with President Obama. The only way to correct this course is with a true conservative Christian in the White House.

Ted Cruz Ben Carson



5 Things Your Call to Action Desperately Needs



In content marketing—as in life—you can never assume that people know what you want from them. Sure, you can sit around all day hoping for your kids to do the dishes or your husband to take out the trash, but more likely than not, you’re going to have to ask them to do it if you really want it to get done!

And in much the same way: When there’s something you want your readers to do—whether buying a product, making an appointment, or signing up for your e-mail list—it’s best to just come out with it. No need to be coy: Explain what you want your readers to do. Guide them through your website and show them the action you want them to take.

The part of your page where you do this is called the call to action, and it is as important as any component of content you will ever write. A good call to action is succinct, action-oriented, and centered on benefits. It makes clear what you want your reader to do, but also how and why they should do it.

Not all calls to action are created equal. If your call to action isn’t doing its job, it could be that it’s lacking one of the essential components of a good, strong CTA. Here are five especially critical components:

  1. A strong action verb. Make this the first word of your call to action: Discover new solutions for your small business. Engage thought leaders like yourself. Uncover the secret of maximum productivity. Lead with a verb that draws attention and carries the sentence forward—and the reader along with it!
  2. Brevity. Get to the point. Your reader wants to know what you expect of them, what you want them to do—and the longer you drag it out, the more likely it is they’ll lose interest or your point will get muddled.
  3. Benefits. The call to action isn’t about you. It’s about your reader—what they need to do but also why they should do it. Make sure your call to action indicates what’s in it for them.
  4. Simplicity. There is a concept called the paradox of choice, which says that the more options people have, the less likely they are to actually pick something. If you write a call to action that invites people to call or e-mail or connect on Facebook or buy your product or download your e-book, you’re overwhelming them. Stick to one or two basic ideas, instead.
  5. Specifics. Where should people go to buy your product, or what phone number should they call? Make sure your CTA provides all the information people need.

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