Why You Should Create Infographic Designs For Instagram To Reach Out To Millennials

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Why You Should Create Infographic Designs For Instagram To Reach Out To Millennials

Not too long ago Instagram released an update that allows users to move away from the square-framed restrictions of the platform, and post portrait and landscape images. It may be a seemingly small step for the image sharing tool, but it opens the door to a wide range of potential image types. For any company trying to maximize their social reach, this is great news since it eliminates the need to produce images that fit within limited parameters.

If you’re a marketer, then you realize the importance of finding the content creation and curation sweetspot. According to a study by AppSumo, the most popular forms of content are either list based articles or infographics. The reason this is important to note, is because with the new advantages of Instagram, it is now easier to post slightly longer infographic designs on the tool.

One of the most common questions in marketing right now is that which addresses how companies can target millennials. What is it about this young generation that makes it so complicated to get through to them? Well first of all, between the years of 2011 and 2014, most youth between the ages of 13 and 18 completely abandoned the use of Facebook, and adopted Instagram as their primary means of social sharing.

Millennials predominately share visual content because of how easy it is to relate to and digest. How can companies share data and statistics that are engaging but also informative? By leverating infographics. Infographic.ly does a great job at targeting their visual content to a younger crowd. Below is an example of and infographic design that depicts a simple statistic in an engaging format.

Infographic Design Infographicly

There is no doubt that it is crucial for growing businesses to integrate infographics and Instagram into their business strategy. Many businesses still consider Facebook the best option for social sharing, however the truth of the matter is that if you’re hoping to grasp the attention of a younger and more influential crowd, you need to be able to appeal to their interests. Here’s another example using marketing statistics from Freely and infographic designs using an online infographic software.   Why You Should Create Infographic Designs For Instagram To Reach Out To Millennials   Textually, the information is not all that appealing, however by condensing some of the more data heavy facts into a visual format, the content becomes more accessible to a wider audience range. Unfortunately, many brands are not yet leveraging the possibilities of reach that are offered through Instagram.

A study by Iconosquare indicated that 73% of the users on Instagram are between the ages of 15 and 35, and if a vast chunk of those users (those between the ages of 13 and 18) don’t even glance at Facebook, then there is a very large market being over-looked.

Another thing to consider about millennials is that they generally have a very large disposable income. This is the age group that is not bogged down by mortgages and children, and they are far more open-minded than the baby-boomer generation.

So the next question is how can you create infographics geared towards this age group? The trick is to ensure that the content you create touches on subject matter that interests this generation. On average, Instagram users prefer posts that cover topics such as Fashion (80%), Decoration (67%) and Culture (65%). Furthermore, the reason that a user will choose to follow a brand on Instagram is 62% because they love the brand, 54% in order to discover new things and 48% because they find the content interesting or funny.

What you can take from this tidbit of information is that by creating content that teaches something in a funny or interesting way, you have a much better chance of attracting more followers. Consider this Instagram post by Venngage. Sure it’s an infographic, but it’s not done in a conventional way. The use of real, tactile material used to represent data visualization is a “funny” or “interesting” bit of content.

Infographic Design Venngage

This brings us to the next point- juxtaposition in your visual content is likely to appeal to a younger demographic. Millennials enjoy being presented with contradicting viewpoints, contrasting themes or relatable comparisons. Here’s another example by Infographic.ly:

Infographic Design Infographicly

This image, does not only represent the factors that determine how men and women choose shampoos, but it also suggests the complexities that make up the female’s mind through the variety of color that is used.

Many marketers struggle to attract a millennial following. In order to appeal to the younger generation of Instagram users, small business owners need to be able to translate their work through visual content creation and curation. Infographics allow marketers and business owners to transform sophisticated and intricate ideas and data, into simplistic designs. After all, if a millennial likes your content, there is a strong chance that they might just become your biggest advocate.

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5 Awesome Examples of Email Designs (And Why They’re Awesome)

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Design, design, design. Everybody is always talking about how they could be better at design. How they could, if the design was better, capture more attention. How they could, if the look was just right, generate more leads. How they could…get more people to read their marketing emails if the design actually spoke to the intended reader.

Look no further! This “highly visual” article offers some insight into how you can craft a well-designed, user-focused email that will capture your reader’s attention and make connect and convert with your brand.

The following 5 examples of awesome email designs are real messages that have been sent to me over the past 30 days. Read on to learn why I think they are awesome and what provoked me to include them in this post.

Example #1: Hyundai

I own a black 2013 Hyundai Genesis Coupe extremely similar to the one pictured below. So the moment I opened this email the affinity I have for Hyundai, especially the Genesis Coupe, was at it’s highest peak in my brain. This in turn kept me scrolling down the email to find out more about the NEW 2015 Gen Coupe. By doing so I noticed that the design of this email was encapsulated by two elements:

  1. High-Resolution Imagery [30%]
  2. Large “Attention Grabbing” Typography [70%]

The personalized copy, “YOU AND IMPROVED.” made me feel like I could relive the moment I drove my current car off the lot just two short years ago. The promotional copy, “Upgrade to a new 2015 Genesis Coupe” attached with the $ 299 price tag (mind you I pay more per month for the current one I have) made me very excited about jumping into a new one.

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With that said, the clean, high-resolution images coupled with simple, large typographical elements made my journey through this email an inspirational and pleasurable one. Oh, and I’m probably going to go to the dealership to check out the 2015 coupes, BTW.

https://drive.google.com/drive/folders/0BxeXA63KklA4fmdwY3lOWVlJUXFxUXVYSW92OE4zZUp4RmxkOFNDdUFoOXRFR0hlV2pzV3c

Example #2: BONOBOS

The design of this email is also very simple and straight to the point. The high-resolution image of a man sitting on a beach looks exactly like what I would love to be doing right now. The choice of blue colors gives a calm and tranquil feel that eludes to happiness and relaxation. Once again the large typography lets me know that I can receive 25% off shorts, right now! What I enjoy most about the design of this email is the use of gamification. They have included 12 boxes with different shorts sizes to entice me to pick my size and save on shorts today.

I’m not going to lie, I picked 33 and bought a pair immediately. But I am still waiting for them to send me that blue chair and some sand.

bonobos

Example #3: Caribou Perks

I’ve always had a thing for Caribou’s branding, maybe it’s because I live in Minnesota, or maybe I just enjoy a well-executed design.

The handcrafted feel that the typography and design elements have in this layout gave me the warm and fuzzy (or in this “cold” press case, the cold and fuzzy) that I deserve a 2 for $ 5 coffee deal at this very moment in time. Luscious images and directional arrows ensuring that these are “crafted” press drinks makes my mouth water and senses heighten. The basic icons outlining the simple three-step process for redeeming my deal make it easy for me to go and use this perk right now.

Unfortunately, I did not take advantage of this perk, as I get these all the time and usually make my own coffee. #SorryNotSorry

bonobos

Example #4: Logitech

Having recently purchased a Bluetooth USB receiver for my desktop mouse, Logitech sent me a thank you email to remind me that they do in fact have other great products beyond what I bought.

Are you starting to see a trend here? High-resolution images and large typography? I also enjoy the KISS [Keep.It.Simple.Stupid] methodology that is employed here. They thanked me for my purchase (with large typography) and followed with two sentences given me a code for 20% off my next purchase; then, they slapped me with a large blue, “Shop Now” button.

Ok, they also featured a couple images of sweet electronics that I would thoroughly enjoy buying. But more importantly, they kept it simple. They thanked me, gave me a deal, showed me some sick technology, and off I was onto their site to buy more products.

I must also mention that they have NOT been sending me tons of daily or even weekly emails about other offers and products. It’s nice to see that they take my business seriously enough to know I’ll be back if I so choose.

logitech

Example #5: Uber

This design is a bit of a departure from the previous ones; instead of using large, high-resolution images, it employs basic icons and simple background patterns.

As a promotion for their #UberIceCream campaign through Capital One, Uber takes a similar approach to Logitech by keeping it simple. Ice cream icons, sprinkle background patterns, and a three-step numbered process give this design the look and feel needed to make me try out this cool ice cream delivery service.

The biggest bummer was that their disclaimer was right. The demand was high and the availability was limited. So, no ice cream for me. [insert sad face emoji]

UBER

In The End:

I found that each one of these emails had a slightly different approach to how they were ultimately laid out, but in general, using high-resolution images, large typography, and simple icons seemed to be the ticket to get me to interact with their content.

What kind of design elements make you engage with emails that brands and businesses send you? Do you prefer fewer images over more images? Would you rather read content or look at pretty pictures? Comment and let me know what your opinions are. Your feedback will hopefully inspire me to write a new post on email engagement and interaction. Or even better yet, email marketing in a nutshell.

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