The Goldilocks bust: We didn’t get the Square IPO we wanted, but the one we deserved

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At the beginning of the week I wrote this piece predicted Square would stoke another round of bubble talk. I was right about one thing and very, very wrong about another.

The wrong: I predicted the IPO everyone would be talking about all week would be Square. And then Sean Rad gave one of the worst interviews of the year where he confused Sodomy with Sapiosexuality, threatened a female journalist, and made sure we all knew that (unnamed) supermodels were “begging” to sleep with him. Match Group – much to the truth-bending, chairman Greg Blatt’s chagrin – won the battle of oxygen.

The right: I argued that a tech world that has spent much of the last six months talking itself into a correction, uneasy with this reality…

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The Marketing Oscars: Who Deserved The Win?

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The final golden statue has been awarded, pizza slices eaten, and champagne popped…but at the end of the night who walked away as the real Oscar marketing winner?

With an estimated more than 40 million viewers, The Academy Awards is one of the highest viewed non-sporting events on television.

But surprisingly, only few brands took advantage:

The real marketing winner of the night? Twitter.

Despite the many critics of its demise, real-time tweeting reached a new height tonight with a impromtu selfie generating the most retweets ever seen on twitter, temporarily crashing the site. With shares still rapidly growing, the tweet is now clocking in at over 2 million shares:

Brands took a part in the action as well:

With over 14.7 million tweets surrounding the evening of glamour, the selfie trend proved its staggering reign as a social powerhouse:

The marketing takeaway? While it’s no surprise the growing relationship between social media and pop culture will continue to be an vital assest to brands, it’s important to note that the most popular content shared throughout the evening was lighthearted, humorous, and engaging.

It was content that continued to prove the value of the human connection.



The Marketing Oscars: Who Deserved The Win? image cdb2d75d c499 467c 9ad6 4a0e56f177f4


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