10 Questions to Ask In Your Business Demographics Survey

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Discovering valuable information about your customers has always been coveted in the business world. The reasoning behind this is logical. If you understand who your customers are, you can strengthen your relationship with them, build trust and credibility. You can also collect the information needed to make the right decisions for your company. A business demographic survey is a great tool to unearth and collect this kind of insight.

Choosing the Right Questions

When conducting a survey, you first need to decide the type of questions to ask based on the goal of your survey. When looking to understand your market, use a business demographics survey. This data can help you widen your customer base. Or, use the information collected to tailor your product or service to better serve your customers.

Here are 10 sample questions to consider:

  •      How long has your company been in business?
  •      In which industry is your business?
  •      What is your title at your company?
  •      How long have you been in your current position?
  •      How many people are employed at your company?
  •      What was the annual revenue for your company last year?
  •      Does your company have more than one location?
  •      Does your company do business online?
  •      Does your company serve consumers, businesses, or both?
  •      Which marketing channels do you use to promote your business?

Number of Questions

While we’d all like to ask our customers 100 questions, that’s not realistic. So how many questions should you ask? According to SurveyMonkey, “the relationship between the number of questions in a survey and the time spent answering each question is not linear.”  

10 Questions to Ask In Your Next B2B Customer Survey

Chart via SurveyMonkey

What this means is the more questions you ask, the less time people devote to each individual question. While there are no hard and fast rules on how many questions to ask, keep the question count low to receive higher quality data.

Tips to Increase Response Rate 

Not only will you receive more reliable responses by asking fewer questions but also higher participation. No one likes to click through pages of questions so this is one way to boost the rate of response. Additionally, make it easy to answer your survey from any device. A questionnaire that is mobile-friendly prevents people from abandoning the process simply because the interface is funky.

Don’t be shy about throwing in a little extra for devoting time to your survey. Everyone likes to be rewarded. Give your survey recipients some motivation and thank them for filling out your survey. This can be done on an individual basis, or as a drawing for all who participate. It doesn’t take much more effort and it’s an easy way to increase response rates.

That said, expect an average response rate of about 10 percent. You’ll want to send your survey to a large enough pool of recipients in order to make it statistically relevant and meaningful. 

Survey Tool

Finally, to conduct your survey, use a simple tool like SurveyMonkey or GetFeedback. This will ensure your questionnaire is mobile-friendly. SurveyMonkey offers a free option that allows you to send 10 questions and receive 100 responses, and VerticalResponse has an integration with Survey Monkey so every time you get a new survey response, it creates a new contact in your VerticalResponse account. 

These business demographic survey questions and tips should get you on your way to collecting the information you need to grow your business. For more tips, check out The 4 Questions to Ask Yourself When Creating a Survey, and see the survey category of our blog to learn more. 

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 10 Questions to Ask In Your Business Demographics Survey appeared first on VerticalResponse Blog.


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#SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!

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School’s back in session, but social hasn’t stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook’s testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to stay on top.

Share your guilty pleasures in secret. Netflix sealed a deal with Facebook that enables its users to share an episode they like with friends via private message on Facebook—a response to users’ desire to engage in more private ways than broadcasting everything they’re doing to everyone they’ve ever met. The move also reinforces Facebook’s desire to evolve into an everyday personal-use tool, more like one-stop rendezvous point for quick public and private interactions than like a mere public profile page.

When fashion flocked to social. Designers didn’t just strut the runway during New York Fashion Week (#NYFW), they invaded Pinterest, Instagram, and Twitter, filling feeds with photos, videos, and Vines of tomorrow’s fashion. Twitter reported over 1.2 million Tweets with the #NYFW or related hashtags, and a Twitter Reverb chart illustrates how conversation spread, hitting 376 tweets per minute on September 9. Below, a Vine from Vogue features an extra creative boost from Hyperlapse:

Speaking of fashion, turnkey e-commerce platform Shopify, which developed a closer relationship with Pinterest this year, published a helpful post that makes it easy for its merchants to integrate Rich Pins. Rich Pins make it easier to push products, movies, recipes, articles, or places right inside the social network. You can also learn how to add Pinterest buttons to Shopify product pages—simplifying your product’s route to virality. For more on using Pinterest for marketing, read this Business2Community article on how to prep a proper Pinterest-ready strategy. And here’s an example of using Rich Pins for products:

How does social media advertising affect sales? We’re so glad you asked. A report from Convertro and AOL Platforms finds that social media advertising most affects the middle of the sales funnel, after the initial interaction but before conversion (i.e., during the awareness and research phase). YouTube was most effective at introducing new products and driving sales, followed by Facebook (see below). As for organic versus paid, marketers who pay for social media advertising see a 25% conversion lift compared with purely organic efforts (averaging a 2.82% conversion rate). On Twitter, for example, conversion increases a lot when you fork up the dosh (3.85% for promoted tweets versus 1.45% for organic tweets).

Tearing a page out of Twitter’s playbook. Facebook’s announced plans to change its News Feed algo to present more conversations in real-time. Your feed in the coming days will also feature “trending topics” more prominently, as Facebook’s discovered such topics yield a 6% increase in engagement. The hope is that these efforts take a bite out of Twitter’s real-time traffic; since Twitter doesn’t sift your tweets algorithmically, it’s easier to stay on top of events as they happen. (Incidentally, Twitter’s mulling over a curated algorithm that’s more like Facebook’s. This is getting awkward.)

What’s the key to kingly LinkedIn posts? Paul Shapiro analyzed the 3000 most successful LinkedIn Publishing posts to give you tips for professional publishing success. A few: keep titles between 40-49 characters long, ensuring more post views; keep posts visual (eight images is a sweet spot for more shares); and don’t add videos or multimedia, which can lower your views. Also, ensure that an image leads at the top of your post, like this:

This Facebook post will now self-destruct. To attract users seduced by ephemeral messaging on Snapchat, Facebook is testing a feature on its mobile app that lets people create such posts, then decide how long they want them seen—between one hour and seven days. If the effort succeeds, it could present an interesting new opportunity for marketers who want to take advantage of ephemeral messaging (say, for discounts or specials) but prefer using a social network they already know well. Let the games begin!

Ready to roll for iOS 8? Facebook’s updated its mobile app to better jibe with Apple’s new operating system, iOS 8. An updated feature lets people share content just by tapping the share icon and selecting Facebook. They can also target their ideal audience, add locations, specify what they’re doing, and tag friends. Visuals will also get a boost as Facebook Mobile optimizes for the larger screen sizes of the iPhone 6 and iPhone 6 Plus. And to prevent early freakouts, Facebook would like you to know that despite Apple’s location data updates, you still control how much location data Facebook gets.

Schedule Facebook posts from Hootsuite. On your phone! Hootsuite’s also jumped on the launch of iOS 8 with the brand-new Hootsuite Share Extension. It lets publishers schedule and publish content—from their phones—to social networks supported by Hootsuite, including Facebook and Twitter, and to multiple profiles at once. Links are automatically shortened. Isn’t the future beautiful?

Send that ad set to the archives. This week Facebook made it possible to archive old campaigns instead of just deleting them, making it easier to go back and look at old data if needed. Archived objects are read-only and you cannot reactivate them. You get a maximum of 1,000 archived campaigns, 1,000 ad sets, and 5,000 ads at a time. Facebook recommends deleting archived ads 28 days after their last date of delivery.

Need a Facebook demographics cheat sheet? Mashbout’s prepared a short-and-sweet infographic to remind you who you’re dealing with on Facebook: 81% of daily active users are outside the US and Canada, 56% of US residents use it, and 66% of users are Millennials. Bonus: Facebook users have closer relationships and are more trusting—but also more politically engaged—than most people.

How other marketers social it up. Adweek’s combined a couple of timely reports to provide an insightful glimpse into how other marketers approach social media: 97% say they use some form of social marketing, but only 37% are able to measure ROI—even among the biggest marketers, 78% of whom are struggling with measurement. For most, the top priority is building brand awareness (39.2%), followed by building preference (29%), after which they hope to drive leads or sales (15.2%). So smile! If you feel lost sometimes, you’re not alone.

Spending more time on social apps? That’s no surprise. A Localytics report finds that time spent using social networking apps rose 49% year over year due to strong “snacking” behavior (people nip at something they like, then move on). Music app engagement had the biggest increase (79%), and health and fitness apps followed at 51%. It’s not even New Years yet! By far, however, social network apps had the most app launches per month, at 25.1 launches per month on average.

We’ll wrap with an example of the Simpsons imitating life. Hot off buzz about Scotland’s independence vote, the Simpsons published a clip featuring Scottish character Groundskeeper Willie proposing himself as the leader of an independent Scotland. Apart from the fact that most anything Simpsons-related is social gold (the video’s got 3.7 million views to date), this also highlights the ever-thinning line between entertainment and the real world. Users need to know you can play in both sandboxes without losing your identity, which shows them you’ve got depth, not just style.

MarketingProfs All In One

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