LinkedIn recently released the list of North America’s 100 Most in Demand Employers of 2015. The ranking was based on company awareness on LinkedIn. LinkedIn looked at how many people viewed employees’ profiles, how many users followed the company pages within last year, and the level of member interest in job ads of each company on LinkedIn. In brief, higher engagement among members on LinkedIn means a higher ranking on the list.
If you go through the list, you can notice that the common thing among these employers is their well-known brand name. According to LinkedIn’s report missing the mark with your employer brand can mean missing out on the next great candidate. No employer can afford to miss a great candidate and no employer would like to hire an average employee. The research also shows that the top reason professionals decline taking a job with a new company is the lack of knowledge of what it’s like to work for that organization. Therefore, in demand employers give great importance to brand recognition and they try to be as transparent as possible in their recruiting efforts. Below you can find some other highlights from this report:
The top 20 in demand employers:
The Walt Disney Company
Procter & Gamble
McKinsey & Company
Johnson & Johnson
The smallest company on the list is Dropbox and the largest company is IBM.
Universities these employers most hire from are University of Washington, San Jose State University, New York University and University of California, Berkeley.
Most represented industries are technology, media & entertainment, retail & consumer products, healthcare & pharmaceutical, oil & energy. Tech companies comprised 29% of the list. Media & entertainment comes after tech with 17%. Oil & energy is the last of these sectors with 8%.
In 2015, video has exploded as the hottest type of online content on the market. While sites like YouTube allows views for free more platforms are popping up that allow video creators to sell their content online. Several of these platforms have Android and iPhone apps that allow the user to buy and view content from anywhere. We’ve developed a list of the top 3 Video on Demand (VOD) platforms out there for video creators.
My number one VOD platform pick is Uscreen, which offers a set of benefits for content creators that’s hard to beat. Entrepreneurs using Uscreen range from swim instructors, to motivational speakers, to fitness coaches.
Here are the benefits Uscreen has to offer:
White label – Uscreen is 100% white label, which means each creator can brand the platform, including the apps for themselves. They can even use HTML & CSS coding so it matches their website’s design.
High-end security – Uscreen uses DRM security, which keeps content safe from hackers and pirates.
Easy to use – Uscreen’s backend tool allows for ease of use in uploading content, creating chapters, uploading additional documents and setting the price.
iOS & Android apps – Uscreen offers Android & iOS app options that customers can use to stream and download the creator’s content.
Pricing versatility – Uscreen allows for a Netflix-like subscription/membership format as well as charging per video.
Bill system – Uscreen has a billing system that allows for subscription renewals and billing.
Our number two pick is PivotShare, which has a collaboration-based sale method. This means multiple creators join together to create a “channel” and the profits from that channel are split between them. There is the potential to gain viewership via this platform by applying to be a part of already successful channels. This is our number two pick because of the variety of content topics and the potential for growth. It’s important to keep in mind that the PivotShare takes up to 40% of the revenue from your channel.
As a platform, Gumroad focuses on writers, musicians and filmmakers. It offers a simple revenue method and for the ability of customers to rent your content, versus a subscription or pay per video. Gumroad is known for a great experience and good customer service.
Here is what Gumroad has to offer:
Easy setup – Gumroad offers an easy and fast setup for creators.
Simple charging method– Gumroad simply charges you 5% plus 25 cents transaction fee.
View on any device – Also supports Android and iOS devices.
Good analytics – Gumroad offers reports of important sales data that can be integrated with Google Analytics.
Rentals – Gumroad is unique in that you can set a rental price for your video content. They have 72 hours to watch it once it is purchased.
Security – Gumroad offers HTTPS security and download verification.
Basically, we recommend these platforms because they all offer an easy-to-use interface, have some form of security, and offer the potential to turn your content creation efforts into a moneymaking venture.
If you’re a video creator you can no longer ignore the earning-potential of using VOD platforms. It may be tempting to build your own solution, but there are so many options out there, it may not be worth your time. There are more and more VOD platforms popping up every day. If you’re looking into selling your video content online this is a good place for you to start.