Delta travels back to the 1980s for in-flight safety video


To ensure that travelers pay attention, the airline has called in the some big hair and some retro pop stars.

By Kevin J. Allen | Posted: January 30, 2014
How do you get jaded airline passengers to pay attention to those rote safety demonstrations at the beginning of flights? Make it totally rad!

Delta has taken an ’80s approach to its in-flight safety video, joining the trend of airlines that want to appear as if they don’t take themselves too seriously:

Nothing says 80s quite like Alf, Devo, mullets, and otherwise big hair.

[RELATED: Prove the ROI of your digital efforts after hearing these top-rated case studies in March.]

Delta spokeswoman Leslie Scott offered an explanation for the throwback video in an email to CNN:

We want people to stay engaged while watching such an important message. We knew it was something that would resonate with many of our most frequent travelers who have an emotional connection to that decade — whether it’s a fond memory or produced some cringeworthy fashion/hair choices.

It’s a solid attempt, but it’s not quite as fabulous as this gem from Virgin America:

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Delta, USSA Team Up To Allow Fans To Wish Olympic Athletes #GoldLuck On Facebook


USSALogo650Fans who attend four upcoming U.S. Ski and Snowboard Association qualifying events for the 2014 Winter Olympic Games in Sochi, Russia, can record 10-second personalized video messages to wish the athletes luck as part of the #GoldLuck initiative by Delta Air Lines, the official airline of the USSA.

Delta will set up video kiosks at the following USSA qualifying events, and at select airports, where users can record their video messages and share them via Facebook and Twitter:

  • Visa Freestyle World Cup, Deer Valley, Utah, Jan. 9 through 11
  • Sprint U.S. Grand Prix, Breckenridge, Colo., Jan. 10 through 12
  • Visa U.S. Freeskiing Grand Prix, Park City, Utah, Jan. 17 and 18
  • Sprint U.S. Grand Prix, Mammoth, Calif., Jan. 17 through 19

Delta Vice President, Marketing and Digital Commerce Bob Kupbens said in a release announcing the #GoldLuck initiative:

We wanted to create a way for fans across the country to celebrate these amazing athletes and deliver them an inspiring send-off to Sochi. We feel that these personalized “good luck” messages will provide our athletes with even greater motivation to bring home the gold.

Readers: Have you seen any other Olympics-related campaigns that incorporate Facebook?