Along with the standard delivery services, we now have Postmates, Amazon, Uber Rush, TaskRabbit, and other services in the delivery business. Individuals are driving cars, riding bikes, and traveling by foot dashing around delivering items door-to-door.
After seeing these delivery men and women, it got me thinking about how our expectations over recent years have changed. Do we really need something within the hour, when only a couple of years ago we were happy buying something and waiting a few days for it to arrive?
Our high expectations evolved with the digital world
You can think about other aspects of the digital ecosystem. We no longer spend time in our local Blockbuster or video store meandering up and down the aisle looking for a film for the family to watch. Today, we simply stream it across our devices. Instantly. After we choose the movie, we just tap a button or two and our food is delivered to our door. We even replaced our supermarket shopping with the Internet, as well as our car services. Everything, it seems, is on-demand, immediate, and tech-infused.
Is there a downside to items delivered within the hour?
We should take a moment to think about the Amazon delivery men and women who work constantly, and face huge amounts of pressure to deliver your items on time. Drivers spend a considerable amount of time getting their orders ready before battling the chaotic roads. This is in addition to printing labels that typically must be completed in less than one hour.
There is no way a small business in the E-commerce and delivery business can match the capabilities of Amazon, but this doesn’t mean your company and shipping process shouldn’t be as seamless as possible.
1. Get It Right The First Time
Don’t allow any room for error. If the wrong product is delivered it will take time to return and re-send, and your customer will be upset. They might never buy from you again.
2. Keep The Item Safe
Whenever possible, ensure fragile items are well packed. There is nothing worse for a customer than receiving an item damaged in transit.
3. Be Quick
One hour deliveries might be impossible, but the faster you can process the order, and send it out, the happier your customers will be buying from you. They might receive an item before they expect it too.
4. Offer Options
A good courier service will offer its customers a range of delivery options, such as next day, several weeks, and other timeframes.
5. Stand Out From Your Competitors
It is the little touches that will turn a one off purchase into a regular customer. Adding bows and little sweets will get your customers talking for the right reasons
6. Marketing Is Essential
We all know about the leaflets that we get in our Amazon box. There is a valid reason why they exist. Offline marketing encourages repeat customers. Here are some tips.
7. Use An Insured Courier Service
If your items arrive to customers damaged, or even completely lost en-route, you will need to source replacements. This will cost you money and time. An insured courier service will give you the much need protection.
Amazon Prime completely changed the way individuals view and understand delivery of goods. Some of us might think it’s one of the best innovations in our history, while others are fearful for what one-hour delivery represents. Is it taking things a step too far, or using technology and individuals in amazing ways?
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