Dear Candidates: The Constitution Allows Americans of Any Religion to be President

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It’s so easy to be a liberal. There are very few moral or ethical roadblocks in their way, not because their morals or ethics are higher but because they use them so conveniently depending on the shifting landscape of their political doctrine.

Being a conservative is much more challenging. It requires a system of checks and balances within the fabric of our values in order to see the right way to do things. This challenge, this ethical murkiness, is exactly what the left-leaning mainstream media tries to exploit every time the opportunity presents itself. The current murky waters surround the idea of Islam and the office of the President.

For a quick rehash, Donald Trump struggled to answer a bigoted question about President Obama’s faith and citizenship. He came out of the mild controversy unscathed, but since that genie’s bottle was opened, now the other candidates are being asked to weigh in. Ben Carson came out and said no, American does not need a Muslim President. Ted Cruz came out and said that the Constitution protects any American’s rights to be President regardless of their religion.

Ted Cruz Religion

Who’s right? Both of them.

There are two books that should be guiding the United States. As unpopular as it is to say in today’s political atmosphere, the Bible is the first and most important. It’s followed by the Constitution. All other books or guidelines are secondary.

From a Biblical perspective, we, as a country, should elect Christians to the highest office of the land. That’s not to say that Christians are better, smarter, or more qualified. It’s that the roots of this country have always been and will always be Christian. Some would say that it’s an ignorant statement, but here’s the thing. If and when the country shifts fully away from the Bible, when the power of the non-Christian majority supersedes the strength of the Christian minority, we’re no longer going to be a country as we know it. That’s a hard truth for non-Christians and even some Christians to believe, but it has been through our Judeo-Christian heritage and values that the country has thrived.

From a Constitutional perspective, we cannot tolerate religious persecution or the reduction of religious freedoms even when the religion in question is not ours. That’s the centerpiece of our country’s origins before it was even formed. Those who sailed to America in the 17th and 18th century did so to escape religious persecution. They wanted a land where their faith was not trampled on by the government. That’s what the First Amendment is all about.

To declare that a Muslim, Hindu, atheist, or any other belief system prohibits someone from being President is to take away the freedom that helped to mold out country. It cannot be done. We must allow all religious expression to be safe in our country because once we start taking away religious liberties, all religions will be affected but Christianity will be affected the most.

This is not a question of faith or even politics. It’s a question that surrounds the sentiments of the people. Those sentiments are evolving and many would declare that they’re evolving in the wrong direction. They may be right. However, maintaining the Judeo-Christian strength in this country is not a matter of stamping out all opposition. It’s about living our lives in Christ, voting with our conscience as the Holy Spirit directs, and fighting to protect our freedoms even if those freedoms are shared by other faiths. In fact, we should be defending a Muslim’s religious freedoms as fervently as we would defend our own. Through strength, kindness, and perseverance, we will be able to bring people to an appreciation of the truth of the Bible. When we fight to quash their perspectives, we remove our ability to share the Gospel to those who would hear it.

Ben Carson, Donald Trump, and Ted Cruz are not on opposing sides on this issue despite what mainstream media would have you believe. The murkiness in this case is artificial. The only good thing about all of it is that it’s bringing the candidates’ faith to the forefront where it should be.

Soshable

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Dear Sales, Marketing Automation Is for You, Too!

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Author: Sesame Mish

With a name like “marketing automation”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” The answer is, well, everything. Marketing automation supports the sales cycle, ensuring sales teams have access to qualified leads. Supporting sales teams is marketers’ No. 1 job, and marketing automation helps them do it more effectively.

Sales, Marketing Automation, and the Road to More Leads

According to a 2014 report from Regalix, 86% of marketers using an automation solution said its greatest benefit was improved lead management and nurturing, and half said marketing automation increased sales and marketing alignment. These are powerful stats! The point I want to stress here is that these benefits mean as much to sales as they do to marketing.

Here are four ways sales can reap the rewards of marketing automation:

1. Get the Right Leads

Sales teams get frustrated when they spend hours emailing and calling leads who will never buy. Imagine this scenario: one of your top sales reps cold calls five different leads one morning. After long conversations, all of them turn her down. First thing in the morning, she has all the confidence in the world and can’t wait to add numbers to her quota. But losing out on sales time after time damages her confidence and wears her out. Then, finally, the right person is on the line. He has the decision-making power, and his company has need and interest. But now your rep is tired and frustrated. She bungles the conversation and loses the sale. Though this story is hypothetical, it happens frequently. Lead scoring helps you prevent this situation by allowing marketers to weed out cold leads and only pass the strongest ones to sales. This way, sales teams can remain focused and effective…and, not to mention, marketing automation can save valuable time.

2. Keep Leads on the Line

Here’s my preaching moment:

We’ve said it before and we’ll say it again: many leads aren’t ready to buy when they first come to you.

In fact, most of them aren’t. But you don’t want to lose a sale just because the timing isn’t right. Marketing automation enables lead nurturing so you can build relationships with prospects over time and strike when the iron is hot. If you review a lead passed down by marketing and feel like it might be ready soon—but not just yet—go ahead and send that lead back to marketing for some nurturing. When the lead returns to you, that lead will be more engaged with your company, and you’ll have what you need to close the sale.

3. Monitor Real-Time Activity

OK, so it may be called marketing automation, but that doesn’t mean sales can’t use it, too. Many marketing automation platforms, like Marketo, have an awesome plug-in for the CRM that sales teams would give a standing ovation. This feature automatically highlights the best leads and opportunities for sales to focus on, saving them from an endless game of “cat & mouse”, and allowing them to close more deals in less time (Amazing, right?!) A solid sales tool also allows sales teams to track behavior, thus indicating the level of their leads’ buying interest, as well as allows them to turn insight into action by sending emails or entire campaigns through the email server or CRM. Ultimately by using marketing automation insights, sales teams can use their time wisely: spending less time on cold calling dead leads and more time getting in contact with those leads who are ready to sign on the dotted line.

4. Achieve Continuous Improvement

You may have heard murmurs that automation increases the marketing team’s ability to demonstrate return on investment for their campaigns. Once again, you’re probably thinking, “Yeah, but what’s in it for me?” The answer is plenty. Keep reading…

When marketing is able to effectively measure everything it does, the marketing team can see exactly what’s working and what’s not. Marketing automation helps marketers gain budgeting for their projects because they can prove when a campaign worked. If a campaign wasn’t effective, marketers can determine why and be sure not to make the same mistake again. This means they can hone their campaigns each time to make them better and better. More effective campaigns mean more qualified leads, better nurturing, and overall, more closed sales for you. See how that works?

Despite the name, marketing automation really isn’t just for marketing teams; it’s a viable tool for sales teams, too. But one could argue with me here and say that automation isn’t really for marketing or sales—it’s for your customers, both present and future. And that’s a powerful thing.


Dear Sales, Marketing Automation Is for You, Too! was posted at Marketo Marketing Blog – Best Practices and Thought Leadership. | http://blog.marketo.com

The post Dear Sales, Marketing Automation Is for You, Too! appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.


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