In the five days after Wendy Davis wore the Mizuno Wave Rider during a 12-hour standing filibuster of a restrictive Texas abortion bill, the Texas lawmaker accounted for a 100 percent boost in visibility for the shoes, according to Kontera, a content marketing firm.
Davis’s bump gave Mizuno a 25 percent bump in mentions on sports sites, the firm also found
Mizuno was 400 percent more likely to be mentioned in politics content after Davis’s marathon filibuster, and the Wave Riders grew their mentions around the Web by nearly the same percentage.
Mizuno has not capitalized on the limelight brought by the 50-year-old politician and running enthusiast, possibly because of the political nature of Davis’s fame.
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