A Look at Data-Driven Marketing in 2015 [Infographic]

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Posted by Sara on 19 Aug 2015 / 0 Comment

You can’t read a business-related news story, or watch one on TV, without hearing someone talk about data and data-driven marketing.

So what exactly is data-driven marketing?

Data-driven marketing is marketing based on insights that come from the analysis of data about or from customers.

With the amount of data that’s available to marketers, there’s no excuse for not doing data-driven marketing, meaning marketing that is tailored to meet your customers’ wants and needs.

“Real-time relevance is moving to become table stakes, and the quickest to move will win,” notes analytic data platform Teradata in its 2015 analysis of the industry.

“Customers today expect—and demand—a seamless and relevant experience,” Teradata said. “They have grown accustomed to marketers’ knowledge of their preferences and anticipation of their needs. Fractured or conflicting messages from a brand make marketers seem unorganized and annoy customers, sometimes even driving them away.”

In today’s infographic, we’re taking a deeper look at data-driven marketing in 2015 and what it means for businesses.

Some points to highlight include:

• 77% of brands are confident in their data-driven approach
• 74% of brands expect to increase their data marketing budgets this year
• The top data marketing priority is to create a custom message and a personalized customer experience
• 56% of data being collected is customer service data

Check out today’s infographic from AdWeek and let us know how your business is using data-driven marketing.



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23 days until SMW’s June 8-12 Conference. Click to learn more.

Will McInnes, the CMO of Brandwatch believes digitally connected individuals constantly create tiny pools of information to influence decision-making. Whether the decisions are short-term such as a restaurant, or long-term like a career move, the data within these pools is available for people to process and evaluate.

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