The Dark Side of Social Media Just Got Darker

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There is no shortage of content on the mental and emotional hazards of social media, all readily found in…uh…social media.

Yet this dark cloud is getting darker by recent studies, supported by qSample’s own finding. It’s casting a larger shadow over a medium that once was believed as the great democratizer of society.

Here is how it gets darker

The most recent warning comes from Future Foundation, in a study of Britons on social media usage. The study arrived at a powerful conclusion: social media has created a culture of comparison like never before, leading youth and adults down a labyrinth of brittle self-esteem.

Some of the discoveries of the study:

63% of social media users ages between 17 and 33 feel they are failing in life (while only 37% of baby boomers feel this way).
56% of social media users feel they’re not reaching their potential.

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The alarming numbers are likely caused by the notion of social comparison gone awry. Buffer explains the perils of social comparison in the Psychology of Social Media:

This can lead to feelings of insecurity—especially on Facebook, where we go to share our happiest, braggiest news. We’re constantly comparing ourselves against a stream of new babies, engagements, new jobs.

This isn’t just a Facebook issue; it happens on Instagram, where Instagram envy runs rampant, and on Pinterest, where a survey of 7,000 U.S. mothers revealed that 42 percent have “Pinterest stress”—they worry that they’re not crafty or creative enough.

Worse than social comparison gone awry, as the Future Foundation study relates, social media users actually wish their real life mirrored that of their social profiles—basically creating a schizophrenic society where online personas are different from real personalities. The research reveals that young men suffer the most in all demographics; but all sectors find themselves continually under the stress of matching their own projections with that of peers in various social media channels.

As mentioned, qSample’s primary study supports the deleterious effects of social media:

A recent study conducted with qSample’s general consumer panel reveals that more than 60% of respondents surveyed access Facebook 3-6 times a day. Results also show those who are logged in that frequently earn an income of $ 50,000 or less per year.

The study demonstrates that in general those with less social media footprints tend to earn higher.

Here is where it gets darkest

Obviously, a case (with many case studies) can be made on the positive effects of social media on both the individual and community. Regardless, it seems most miss the true nature of social media, as well as the internet itself. Understanding this nature is key to solving the dark matter that is social media pervading online universes.

Marketer Josip Petrusa nailed it in a blog article. He is not alone, drawing from the works of cyber-psychology pioneers like Chris Anderson, Malcolm Gladwell and Nassim Taleb.

It basically goes like this: social media and the internet do not improve or harm our emotions. No, they simply amplify them.

As he writes:

And though the internet increasingly became an amplifier of everything the world had to offer as a result of easy-access, the sudden increase of amateur creations and exposure to a seemingly infinite world, social media has established itself as the ultimate amplifier.

The amplifier effect bares no bias. Nor does it give privilege or favour anything directly. Its sole purpose is to amplify, everything. It is everything we are in this social media world. It is everything we perceive to be through our own perceptions.

This makes perfect sense when taken to a mass media level. Think about it. When an endangered lion is shot or a police officer acts irresponsibly, social media broadcasts latent emotions to all corners of the world. Animal rights and minority activists have been around for decades, moving the culture needle to more egalitarian spectrums. Social media simply leverages covert sentiments, injects them with the steroids, and then disseminates them in a mob-like wave across the web. In the end, it’s always the boots on the ground that make a real difference.

Another example would be the Arab Spring. Social media took credit for it—according to many digital commentators and marketers—but the mechanism for Egyptian freedom was already in the works and continues to imperfectly grind away. A University of Washington study even concluded that “social media did not cause the upheaval in North Africa.”

In essence, social media and the internet are not bringers of historical change but bringers of emotional range. Like all media, they capture a snapshot of human progress.

The greatest evidence for social media having an “amplifier effect” instead of societal impact is the reality of how issues swell and shrink rapidly. Our research shows how the internet has drastically shrunk the attention span of people to the point goldfish focus more than humans! Today’s dire issue is quickly forgotten, except again in the minds of activists of various stripes. I mean, is anyone still irate at Brian Williams or Eric Holder for whatever? Today’s confederate flag is tomorrow’s obscure meme on Facebook, at least in the mind of the general public.

Here is where the light comes it

Beyond morbid self-reflection and mob-rule mentality, social media seems officially darker than ever, if the Future Foundation research holds up.

How do we even know our emotions when they are fragmented and then amplified like in a psychic sugar-rush that later becomes a sort of ice cream headache for the heart? How can we combat gross projections on our social profiles as we attempt to compete with friends and followers who seem to have it all? As one therapist said on the emotional amplifications of social media, how do you stop from going into a “neurotic limbo”?

As with the negative aspects of social media, there is a galaxy of literature out there on solutions to the negative aspect of social media. It really all comes down to some addictive spectrum or another that either needs to be curtailed, eliminated or managed differently. As a Forbes columnist and tech executive wrote recently on Forbes: “Social media is rapidly becoming as bad as smoking for the human condition.”

Your mileage may vary.

But to solve the effects of Tyler Durden-like emotions, it seems the solutions was already stated in this article: Be an activists, any kind of activist even if it’s something small like “save the stamp collection.” Find a passion that only you care about—and know, as evidence reveals—that any real change will be in the material world and away The Matrix that is social media. That will eventually align your emotions and identity, and both will shine through on social media and beyond…in history…even if it’s in a list article on some blog.

It’s really that simple. Any more complication risks this being amplified on the internet to the point it gets lost in a short-attention span society.

And yes, please share on social media, Neo…

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Sex Trafficking – A Darker Side of Social Media

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I have recently begun to become educated on the enormous issue of sex trafficking of young girls into prostitution. One of the ways to reach these young victims is through social media sites such as Facebook, MySpace, Instagram and Twitter.  Girls are being lured with photos and videos describing a life of luxury and once tempted, threatened into prostitution by gang members.  Or they make take the approach that they are someone who “likes” the girl and pretends to have a romantic interest in her.  I am astounded at the enormity of this issue and particularly here in Las Vegas where I live.  Apparently, “Sin City” is a place where many of these “pimps” feel their “girls” will be able to solicit a large number of clientele.  That doesn’t shock me.  Since moving here I have come to understand how outsiders view my adopted city and it never ceases to amaze me when someone asks, “so where on the Strip do you live?”.

These “pimps” or “panderers” use social media sites such as Facebook to reach out to potential victims and the beauty of it for them is that it is anonymous to the victim.  They can hide behind a false persona on sites such as Facebook and Twitter and no one may be the wiser until it is too late.  My commitment to fight cyberbullying has now been linked to my passion to make it as difficult as possible for these anonymous predators to reach out to young women.  As Flocks.com becomes integrated into school systems nationwide, hiding behind a false profile or impersonating someone else will be a thing of the past.  You cannot get into Flocks unless your identity has been “manually” verified by a school, organization, employer, Secretary of State, etc.

Astonishingly I am learning that entrance into pornography and prostitution has an average age of 12.  I was told yesterday that here in Las Vegas it is 13.  Can you imagine?  CNBC reports that is is a $ 32 billion dollar industry.  It seems that domestic girls are being highlighted as victims because it may be easier to put them to work right here, many of them in our community.

As a passionate lover of social media and all the good that it can do now and into the future, I am frankly sickened by all that I am learning of the “darker side” of social media sites such as Facebook, Twitter, Instagram, MySpace, etc. This doesn’t even touch upon Apps that our kids are using on their Smartphones which can lead to pornography, predators, etc. etc.

We are fooling ourselves if we think that it cannot happen “to our kids, grandkids, etc.”.  Every neighborhood can be effected by these darker elements and dialogue among teachers, religious leaders, parents and law enforcement must take place.  Parents may be completely in the dark about what their kids are “getting into” and at ages of 12 and 13 that is simply not going to help stop this type of frightening abuse.

On January 22 in Las Vegas at 7:39-8:00pm a documentary titled Trafficked No More will air on all our major networks including Vegas PBS and Univision.  Please watch it and help spread the word.  It is important that we all become aware of what is going on and start putting an end to this.  Nevada has passed Assembly Bill 67  which should  have all those who engage in this heinous practice sit up and take note.

I am committed to bringing Flocks.com to every student 8th grade and up this year.  This social media platform will simply not allow for False Identities and Impersonations.  It will help stem the tide of cyberbullying and sex trafficking. Teen suicide is on the rise and it cannot continue.

I was bullied on my way home from school.  I was called names in school.  Simply said, I was the “fat kid”.  I was a miserable youngster whose parents were divorced (and I was the only one then) and whose sibling was always causing embarrassing moments for me.  We all have a story but this is getting out of hand as the sheer anonymity of it and the vulnerability of our youth make this a crisis that we must act upon.

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