How to Create Customized LinkedIn Backgrounds

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social media how toDo you want to stand out on LinkedIn?

Have you added graphics to your profile?

One of the most noticeable changes on LinkedIn in recent months is the site’s transition to a more visual focus. Do you have a strong and striking visual presence using the background image on your profile page?

In this article I’ll share a fast, easy, effective way to create a one-of-a-kind, customized background for your LinkedIn profile.

create customized linkedin background

Discover how to create customized LinkedIn backgrounds.

Custom LinkedIn Background Images

The LinkedIn background image is the first thing visitors see when they land on your profile, along with your actual profile photo. Images add instant branding, credibility and trust to your LinkedIn profile.

linkedin background example

Neal Schaffer added a catchy background image to increase his visibility and grab the attention of users who visit his LinkedIn profile. Viewers know immediately that Neal is an author, a speaker and a consultant.

If you have a premium (or paid) account, LinkedIn will offer you a large selection of pre-made, pre-sized images to choose from and use as your background.

linkedin background options

LinkedIn offers a selection of stock background images to users who have upgraded to a premium account.

Another option is to upload a custom image. If you go this route, LinkedIn suggests you use a JPG, PNG or GIF under 4MB in size. Recommended resolution is 1400 x 425 pixels.

upload an image to linkedin

Upload your own jpg, png or gif image to LinkedIn so you can use it as your LinkedIn profile background.

When you create a customized image, it increases your visibility on LinkedIn. People will see who you are before they even read a word of text about you.

The Keys to a Killer LinkedIn Background Image

Visually convey three critical elements with your background image:

  • Whom you serve (target audience)
  • What you provide (product or service)
  • What makes you different (credibility, authority, approach, etc.)

When you share that information with your background image, the more likely you are to receive positive results and more leads. People who land on your profile will want to connect, and at some point, do business with you.

For example, Bob Burg is an international bestselling author and public speaker. He uses his LinkedIn background to brand his book, as well as his personal and professional image.

bob burg linkedin background

Bob Burg uses his LinkedIn background as branding for his book and his personal image.

Bob is well-known in business circles for his book, The Go-Giver.

Bob features an image of his book cover prominently in the top left corner of his background image. In the middle he has a couple of key identifying phrases (“Keynote Speaker” and “Bestselling Author”). On the far right side of his background image, Bob has a larger, fuller version of his profile photo with him smiling and looking directly into the camera.

Through his background image, users are immediately introduced to Bob and his key offerings.

John Beresford Marshall is an equity investment expert based in Egypt, whose background emits a real sense of his image and expertise. It blends everything into one cohesive visual narrative.

On the far left is an image of John Marshall speaking at an event, which conveys his credibility and authority. It also plays well visually, because users will follow his gaze toward the middle of the image, where his key phrases (“Growth Stocks” and “Equity Investing”) appear.

john marshall linkedin background

John Marshall’s background is designed to give his audience a visual sense of his expertise.

Finally, on the far right is the name of his fund, along with a bright red arrow pointing to the fund’s positive direction via a growth chart. This is something any potential investor will want to see.

Author, business coach and speaker John Michael Morgan has a clean, black-and-white background that exactly conveys what he offers, as well as social proof and credibility from recognizable clients.

The top line of the image states who he is and what he does. The bottom portion of the background has the logos of John’s big-name clients, like Google, Twitter and DreamWorks. If someone is looking for a speaker or business coach with credibility, this guy certainly has it. And users can tell that at a glance.

john morgan linkedin background

John Michael Morgan uses a direct (mostly text-based) approach to share his offerings, social proof and credibility in the background image.

When you’re deciding what to put in your background image, don’t overthink it. If you’re a known author, include your book cover. If your successes can be demonstrated with a chart, add one. If you have top-level clients, use their logos. You want to use anything that brings instant credibility and the interest that goes with it.

That said, don’t try to get too cute or creative. Keep your background image simple and clear. Above all else, help others figure out who you are, what you offer and why they’ll want to work with you as quickly as possible.

Closing Thoughts

With more than 360 million members in 200 countries, and two new members joining every second, LinkedIn has become a powerhouse social network for professionals. So take advantage of LinkedIn marketing to its fullest.

As LinkedIn has gotten more visual, it keeps getting easier to upload and share photos and videos within the news feed, LinkedIn Publisher, media items on the profile page and more.

However, the LinkedIn background image is still the most important piece of digital real estate on the platform. Add more than just a stock photo or static background behind your profile picture.

While you can use your favorite image editing tool to create an image that stands out, the examples in this article were created using Youzign.

What do you think? Do you have a background image on your LinkedIn profile? What elements did you include to promote your expertise? What software did you use? Has it helped your LinkedIn performance? Please share your thoughts and recommendations in the comments.

how to custom linkedin backgrounds

Tips for creating custom LinkedIn backgrounds.

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Customized Androids, Prepaid Cellphone Plans, and Refurbished Laptops

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This week on the podcast we’re talking about how manufacturers cheat on smartphone benchmarks, creating your own customized version of Android, and awesome URL tricks for YouTube. We’re also answering your questions about prepaid cellphone plans, buying refurbished laptops, and syncing your podcast feeds between Android and iOS.

How to Listen to This Week’s Episode

Here’s how you can listen to our episode:

News and Top Stories

Most Android Smartphone Manufacturers Cheat on Benchmarks: We all know companies try to offer benchmarks that show their gadgets in the best light possible, but you can only fudge the numbers so much before they graduate from mere flattery to flat out lies. Anandtech decided to take a look at Android benchmark claims and found out most were way off.

FreedomPop Now Offers Completely Free Mobile Phone Service Free voice calls, free texts, free data. Yes, really. FreedomPop, which started out offering free mobile internet access, now is launching the first completely free mobile plan.

Facebook Updates Graph Search to Include Posts and Status Updates Facebook updated its Graph Search feature to include posts and status updates. Now, you can find posts your friends have made about certain topics, from specific locations, or that you’ve commented on. Check out Facebook’s full blog post for more info, as well as our favorite clever uses for Graph Search.

How to Create Your Own Customized Version of Android with Xposed Traditionally, if you want to really customize your Android experience, you have to root your phone and flash a new ROM—essentially a whole new version of Android—that has the features you want. If you don’t want to go that far, or you only want to tweak specific parts of Android, you have another option: It’s called the Xposed framework, and you can use it to customize your phone from top to bottom, all without flashing a new ROM.

The Six Best YouTube URL Tricks YouTube is already one of the best video services online and there are plenty of tricks to make it work for you. Some of the best ones, though, can be done purely from the URL bar.

The OUYA Doesn’t Actually Suck: How to Make the Indie Console Great Everybody loved the OUYA until it came out, and then they realized it didn’t quite live up to its promise of becoming an inexpensive, independent gaming platform that rivals the big consoles. Regardless of what OUYA becomes, it is a great device when approached from the right mindset. Here’s how I made the best of my OUYA and came to love it.

Questions and Answers

“My cellphone plan is insanely expensive. How can I get a cheaper, maybe a pay-as-you-go plan and keep my current phone?” There are a lot of things to consider here, but we’ve covered most of them in our guide to prepaid plans.

“Are refurbished laptops safe to buy, and will they fail sooner than a new one?” There are a few tips that may help you. Buy refurbished from companies you trust, or directly from the manufacturer (like Apple or Asus). Make sure they have a good warranty, and back up regularly.

“I recently bought an iPad and want to use it to listen to podcasts. How can I import my podcasts from Beyondpod on my phone to Downcast on my iPad?” Many apps offer this functionality. Here’s how to export your BeyondPod feeds and here’s how to import them into Downcast. Note that you won’t be able to sync the “watched state” of your shows.

“How can I stay productive while working from home?” We’ve got a beginner’s guide to this, but if you’re having trouble avoiding slacking off, we’ve got lots of tips for that too.

Tips of the Week

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How Do I Submit a Question?

There are two ways to send in your question:

Please keep your questions as brief as possible. This means about 3-5 sentences for emails and 30-60 seconds for calls and videos. Your questions can be specific, but broader questions are generally better because they’ll apply to more people. For example, “how can I breathe new life into my old PDA?” is much better than “what can I do with an old HP iPAQ 210?” Either way, we look forward to hearing from you!

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