Which Popular Twitter Type Are You: Curator, Promoter or Social Butterfly?

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With 302 million monthly active users sending half a billion tweets per day, you can bet that there are personalities of all types on Twitter. Some, however, are more popular than others, as people tend to group together in how they tweet.

So which one of these three popular Twitter types are you?

1. Curator

The curator loves sharing information – her own or others’. She prides herself on being in-the-know in her particular niche or area of interest, and she will consistently tweet news, tips, opinions and insights to show that she is an expert.

Her favorite method of engaging on Twitter is by retweeting. When she reads an article or opinion that someone else shared, she won’t hesitate to forward it to her own followers by clicking the retweet button. She always makes sure to give proper attribution, and will often add her own thoughts to what she is sharing.

She is very selective in what she shares, however, and will not retweet just for the sake of filling up her followers’ timelines. She reads (or at least skims!) all of the content that she tweets, so she can be confident that her followers will find it useful.

The curator might not be the best conversationalist on Twitter, but she is a great source for the latest information on a given topic.

2. Promoter

The promoter balances on the thin line between self-promotion and socialization. He has made an art of tweeting about his own endeavors – whether that is the small business he runs, his career, a cause he supports or his favorite sports team – just enough to put them on his target audience’s radar, but not too much that it pushes them away.

He is never spammy or annoying in his promotional tweets, instead making every attempt to align them with the needs and desires of his followers. Rather than blasting links back to his website, he will share his how-to blog posts or special discounts for his followers.

He prefers to compose his own tweets, while sprinkling in some retweets as well. He also spends a good deal of time engaging one-on-one with his audience, as he knows that is a great way to build loyalty and connect more deeply.

A subset of the promoter is the influencer, who, instead of promoting his own activities, will promote other people’s products, businesses and services that he finds useful.

3. Social Butterfly

The social butterfly is always talking. She tweets directly to her friends and family, her colleagues, celebrities and authors and more.

She loves that Twitter breaks down barriers between people, and uses it as a conversation tool. She will do everything from schedule plans using Twitter to participate in a Q&A session with the stars of her favorite TV show.

Her Twitter timeline is filled with @replies. However, these conversations will often lead her to find interesting content on the web, which she will share with her Twitter followers in general.

She is focused on building relationships, first and foremost, and feels deeply connected to her followers.

(Profiles image via Shutterstock)

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Twitter Launches Curator, a Platform for Media Publishers

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Twitter wants to make it easier for media entities to tap into conversation on its platform. The company announced Tuesday the launch of Curator, a platform that surfaces the most relevant and popular tweets and Vines around a certain topic.

Media publishers can see a demographic breakdown of those talking about a topic, such as March Madness, as well as some of the most popular tweets and Vine videos.

Twitter Product Manager Matt Dennebaum wrote about Curator in a blog post:

Whether it’s Fashion Week, the Cricket World Cup or a TV show finale, surfacing great Twitter content in key moments is a powerful catalyst for engaging audiences and igniting conversations. Now we’re making it easier than ever to find and display the most relevant Twitter and Vine content with a new tool called Curator.

Curator was built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV. Those who have been testing Curator have seen strong increases in audience engagement, participation and attention. With these encouraging results, we’re opening up the product to all media publishers around the world, for free. This includes news organizations, production companies, broadcasters, local governments, and even concert venues.

To request access to Curator, click here.

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