We’ve identified that on Pinterest simply having a high-quality, on-brand image isn’t always enough. Consumers are constantly looking to engage in different ways and with various types of content. The orientation, quality, color, and subject matter of a pin can drastically impact levels of engagement.
The challenge? It’s expensive and time-consuming for your social team to go back and forth with designers in order to resize, enhance, and/or crop a single pin.
Curalate’s newest product, Beautify, breaks down the barrier between marketing and design, giving you the tools to transform normal images into picture-perfect pins. Below, we reveal 4 ways brands can use Beautify to edit the size, orientation, and quality of pins, in addition to adding text, to drive higher engagement within their Pinterest accounts.
And here’s the best part, each of these tips will take you less than a minute to try out!
1. Go vertical with Orientation.
Vertical images are given more real estate space in Pinterest’s category views, resulting in more eyeballs and a greater likelihood of engagement. Change the Orientation of your image by rotating it clockwise or counter-clockwise.
2. Enhance your images. With a single click.
The right levels of contrast and exposure can make all the difference when it comes to capturing a user’s attention. In fact, images with multiple dominant colors have 3.25x more repins than those with single dominant colors.
Make your images stand out. With one click, Enhance transforms your image from boring to beautiful!
3. Don’t be shy to get wordy with Text.
After a flurry of repins, it’s easy for a pin to lose context, as users tend to re-write the pin’s description and repin it to other categories. A DIY image that’s meant to drive click-throughs to a project tutorial could end up portrayed as a simple decoration. Adding Text to your images will keep the context of your content consistent, no matter how viral the image becomes.
4. Crop it like it’s hot.
Pinterest’s visual layout encourages browsing, which means your images are constantly fighting for attention. Use Crop to emphasize the most important subject in your image and get rid of the extra background space!
5. Who doesn’t love Stickers?
Reveal your brand personality by tagging employee, workplace, and other photos with some of the creative Stickers offered in Beautify. Of course, don’t get too carried away.
We’re excited to see how Beautify powers your pinning. Which feature are you most excited for? Discuss in the comments section below!