Taking Cues from Snapchat, Facebook Experiments with ‘Team Frames’

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One of the biggest potential advertising opportunities for Snapchat is in branded filters. Filters, for those unaware, are custom image overlays that Snapchat users can stick to their pictures to add a new element, which are predominantly activated based on geographical proximity to a specific location or event. For example, if you were in the vicinity of the London Eye in London, you’d have the option to include a special filter to include on your snap.

Taking Cues from Snapchat, Facebook Experiments with ‘Team Frames’ | Social Media TodayRecently, Snapchat has started selling Filters as an ad unit, with McDonald’s becoming one of the first brands to utilize the option.

Taking Cues from Snapchat, Facebook Experiments with ‘Team Frames’ | Social Media TodayFilters are a great option for Snapchat monetization because they don’t disrupt the user experience, while they also encourage brands to be more creative with their ad offerings – if the filter doesn’t appeal to users, they won’t use it, and your campaign will go nowhere. But then again, if a filter is creative and does get user take-up, the potential brand benefits – especially with Snapchat’s Millennial-dominant audience – are significant.

And as with all things social, the Big Daddy, Facebook, is watching closely. Earlier this week, Facebook unveiled its new ‘Doodle’ feature which enables users to scribble all over their Facebook photos – exactly as you can do in Snapchat. Now, Facebook’s taking another leaf out of Snapchat’s book, giving users the ability to add custom college football ‘Frames’ to their Facebook profile photos. Which look a lot like Filters under a different name.

Taking Cues from Snapchat, Facebook Experiments with ‘Team Frames’ | Social Media TodayTo use the new feature, users have to go to the Facebook page of their favorite, participating team (only eight teams are participating in the initial trial) and find the post on their page with an example of the custom team profile picture. At the bottom of that post will be a ‘Try it’ option, as per the image below:

Taking Cues from Snapchat, Facebook Experiments with ‘Team Frames’ | Social Media TodayOnce clicked, your device will open up a selfie cam, enabling you to take a new photo, or you can also choose from an existing one. You can then overlay the ‘Frame’ onto your photo and there you are, a customized, fan profile image. You can also select how long you want the frame to remain on your profile – maybe you just want it for the weekend’s game, or for just a week. Once the time frame is up your profile image will automatically revert back to the frameless version, without generating a News Feed story notifying all your connections of the update. You can also choose to leave the frame active forever, if you want.

Taking Cues from Snapchat, Facebook Experiments with ‘Team Frames’ | Social Media TodayThe new option has been compared to the Facebook rainbow profile picture, which was made available to give users a way to show their support for same-sex marriage. But really, it’s far more like Filters. And if the option proves popular, it could be a big win for Facebook – maybe Facebook won’t necessarily make it a commercial offering, maybe they won’t start selling branded image frames. But it’d still give Facebook another form of data collection, adding more to their ever-detailed personal profiles of each and every user on the platform.

Imagine if Facebook rolled this option out for all sporting teams across the world – that would make it incredibly easy for them to offer very specific targeting for businesses like sporting goods retailers and ticket sellers, with clear targeting to super fans of each and every team. And while Facebook can likely glean most of this type of information from profiles already, more data can’t hurt. Facebook would also be able to match the application of these frames to other user behaviors to identify more specific fan trends for better targeting and improved understanding of which users are more likely to be open to different marketing approaches – and not just from a basic level, being ‘fans who are keen to show their support’, but choosing to use frames would also highlight psychological traits and leanings. More openness, more extraversion, maybe.

More data can’t hurt – and in fact, more data can only strengthen Facebook’s position as the leader in audience insights and targeting.

Will it prove popular? If Snapchat’s Filters model is anything to go by, yes it will – currently over one million snaps per day are adorned with a geofilter. And Snapchat’s daily active user base is around 100 million, nowhere near the one billion DAUs on Zuckerberg’s social behemoth. Going on those stats alone, you can imagine a wider rollout of Frames could be a big win – and maybe there will be opportunity for a new ad unit in there.

Maybe, if popular, frames could be another big win for The Social Network.

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Style Cues: How to Wear Fall’s Coolest Trends

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After a scorching summer in shorts and tank tops, many of us welcome cooler temps. Even if you’d prefer to spend every day soaking up the warm sun, it’s hard not to get excited about fall fashion. After all, the ability to create endless looks by layering makes autumn arguably the most bountiful season for style. Whether fall finds you cracking open the books or returning to business as usual, you’ll want to spruce up your wardrobe. Here are 4 runway-approved style cues for how to wear fall’s coolest trends, and tips for wearing them for both work and play.

Victorian

If you’re looking for a new twist on vintage classics, perhaps it’s time to revisit styles further back in history. Like, a couple of centuries ago. Designers like Altuzarra, Alexander McQueen, and Givenchy all featured collections with 19th century Victorian details: high collars, lace, and ruffles. These ultra-feminine accents look relevant today in non-traditional fabrics, bold colors, and sassy silhouettes. For the office, wear a pretty ruffled or high-neck blouse with slacks and pumps. After hours, black lace looks proper, but is anything but prim!

Modern Victorian

Shirts blouse / Oasis lace topChicnova Fashion blue jeans / Gianvito Rossi black booties / Michael Antonio red pumps / Burberry handbag / DailyLook clear handbag / 1928 jewelry / River Island Grey wool-blend slim suit trousers

Plaid

In their Fall/Winter 2015 collections, designers like Michael Kors, Vivienne Westwood, and Chanel were mad for plaid. Tartan-clad models strutted down the runways in pants, trousers, skirts, jackets, and tops. Red was the base color of choice, but plaid in an unexpected hue is an easy way to modernize this classic pattern. Try a plaid pencil skirt with a blouse and blazer for a sophisticated look. Punk it up a la 90s grunge by mixing it with leather or combat boots. Either way, a plaid attitude works for fall.

Plaid Attitude

LE3NO red top / Joseph collared shirt / Black blazerSea New York plaid pencil skirt / Black skater skirtCharlotte Russe platform booties / Jimmy Choo navy blue pumps / DKNY backpacks bagKendra Scott 14k earrings / Ciner glass earrings / NARS Cosmetics lips makeup

Flares

After several years of skinny jeans dominating our closets, the pendulum has swung in the other direction: flared legs are back in. Designers Tom Ford, Tommy Hilfiger, and Celine showed lots of flare in their collections. A flared silhouette has a 1970s vibe, which makes flowy tops and chunky wooden platforms very cute partners. If you don’t want to go too retro, a structured tee or crop top is of-the-moment. For day, wear flared trousers with a tucked-in blouse and blazer. Happy hour and beyond calls for denim flares with strappy heels and a sassy top. This season is the perfect time for you to rock the bells.

Rock the Bell Bottoms

Leopard print blouse / Topshop black singlet / Blue biker jacket / PantsMonsoon flared jeans / High heel pumps / Dsquared2 open toe sandalsKate Spade leather crossbody purse / Warehouse brown leather handbagDorothy Perkins gold drop earringsLacoste gold jewelry

Velvet

It’s been called the fabric of royalty, and this fall, we’ll all want to be royals in plush velvet garments. Designers Emilio Pucci and Alexander Wang showed off velvet coats and wide-legged trousers.  A structured velvet blazer will let you rule at the office, while a velvet skirt with a fun top is great for a girls’ night or a date. Velvet looks timeless yet fresh in any hue. If you’re not sure about trying this trend, take a cue from the classic song: black velvet, if you please.

Velvet If You Please

Oscar de la Renta yellow knit top / Darling white pleated blouseGucci purple velvet blazerH&M tapered suit pantsGlamorous flared skirtTopshop leather pointy toe flatRed pointed toe shoes / Charlotte olympia handbagBling Jewelry

Which trends are you going to try this season?

carmenb-profile-pic-264x300About Carmen:

Carmen Boeser is a freelance fashion writer, thriftaholic, and vintage lover. She chronicles personal style and love for the St. Louis fashion scene on her blog, The Ruby Zipper. When Carmen is not processing merchandise at a resale boutique, she’s learning the joys of new parenthood with her husband and baby daughter.

The Cubicle Chick

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