Are Your CTAs Making Customers Feel Like Converting or Bouncing?

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MailChimp has this really annoying little feature where they show a graphic of a big, red button and a monkey’s hand hovering over it when you’re sending out a campaign. You can see the hand shaking in trepidation, and drops of sweat falling down. The words, “You are about to send this campaign to 10,000 […]

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Unconventional Tips To Optimize Your Blog Post CTAs

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I read many company blogs online and, while they’re all very good (I only read the good ones), I don’t know what some of them do. As in, I don’t know what service or product they sell. I assume they’re blogging to attract new customers to their site but they don’t have any email opt-ins […]

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