SoundCloud Launches ‘Pulse’ App for Creators on Android


SoundCloud has announced the release of SoundCloud Pulse on Android devices. The app was designed for SoundCloud’s content creators, and allows them to manage their accounts on the go.

The SoundCloud Pulse app allows content creators to view up-to-date statistics for their tracks (like the number of plays their content has received in the last 24 hours, as an example), as well as reply to comments on their tracks. A notifications tab also shows users their recent followers, as well as ‘reposts’ and ‘likes’ on their content.

Elsewhere, the app allows users to share the audio they’ve uploaded privately and publicly. Finally, users can follow others from within the app.

SoundCloud Pulse

The SoundCloud Pulse app will be updated with new and improved features going forward, including more in-depth stats, the ability to edit track information or upload tracks from within the app and the addition of ‘expanded messaging features.’

The SoundCloud blog reads:

We’re excited to put SoundCloud Pulse in your hands to help you share your best tracks, connect with fans and, ultimately, build a career. We’re proud to be bringing the creator experience to mobile. And we can’t wait to hear what’s next from you.

SoundCloud Pulse is available to download for free on Google Play, and will launch on iOS in the future. The main SoundCloud app is available for free on iOS and Android, and allows users to find and listen to music, podcasts and more.

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9 Reasons Why Great Creators Mix Visuals & Story [Infographic]


9 Reasons Why Great Creators Mix VISUALS & STORY“Don’t make me read,” says today’s consumer.

“Show me.”

Whether you love or hate the demise of the written word, you have to admit that today’s best content generally doesn’t come in the form of an essay. Instead, we gravitate towards photos, videos, illustrations, and GIFs.

The less we have to read, the better.

9 Reasons Why You Should Use VISUAL Content Marketing
A new infographic from Widen shares a few key reasons why your brand should be creating visual content for your audience in 2015. Here are a few of our key takeaways:

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  1. Attention spans have shrunk from 12 seconds to eight seconds between 2012 and 2015. Visual content takes less time to process than written content – perfect for lower attention spans.
  2. Processing visual content involves almost half our brain. We are wired to process visuals in less than a tenth of a second!
  3. Social posts with visuals see 180% greater engagement than posts without.
  4. Video is 53 times more likely to earn a first-page Google ranking.
  5. Images account for 93 percent of the most engaging posts on Facebook.
  6. Viewers are 85 percent more likely to purchase a product after watching a product video.
  7. Users are 200% as likely to convert to a sale after clicking on photos of real people.
  8. Visual content marketing offers better recall. Words have 10% recall; words and visuals have 65% recall.
  9. Tweets containing images get 150% more retweets.

Tips for Creating Visual Content… And All-Around GREAT Content
Not sure how to get started? Last month, I shared 42 content posting ideas that can help you get off the ground. I also love the practical suggestions included in the Widen infographic below. The most important thing to remember – whether you’re creating visual content, written content, or experimenting with something totally new – is this:

All content should enrich your user.

“Content marketing” isn’t necessarily the best term for describing what we do when we create something new and post it to Facebook or send it out to our email list. The word “Marketing” suggests that we’re pushing something onto people; we’re trying to get them to buy in to what we’re doing.

This philosophy won’t win in the long-term. You can’t push people into buying your product or joining your cause. But you can come alongside them and offer the resources and solutions that fix the problems they already have.

That’s what great content does. As Seth Godin says, people shouldn’t just “opt-in” to receiving your content. They should be upset if they don’t receive regular content from you. If your audience actually misses you, then you know you’re providing truly valuable content that enriches your user… visual or not!

Visual Content Marketing Infographic

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