Split Testing 101: A Crash Course in Optimization


Growing up, I always wanted to be a professional split tester. Although, I thought this meant I’d be eating banana splits all day. Split tests in the business world involve a lot less ice cream, but a lot more profit. I’d say they about even out. If you’re looking to improve your profits per lead […]

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Tracy Morgan and Wal-Mart settle crash lawsuit




NEWARK, N.J. — Tracy Morgan has settled his lawsuit against Wal-Mart over a highway crash that killed one man and left Morgan and two friends seriously injured.

A filing in federal court in Newark on Wednesday refers to a confidential settlement reached by the two sides.

Morgan’s lawyer didn’t immediately respond to a message seeking comment Wednesday.

Bentonville, Arkansas-based Wal-Mart Stores Inc. called it an “amicable settlement.” Details weren’t disclosed.

A Wal-Mart truck slammed into the back of a limo van carrying Morgan and the others back from a show in Delaware last June. Comedian James “Jimmy Mack” McNair was killed. Morgan suffered head trauma, a broken leg and broken ribs. Read more…

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