Reputation Management Bloggers: 3 Ways to Craft Audience Profiles


Choosing reputation audiences

Let’s pretend for a moment that you’re compiling a reputation management program, and you’re planning to write up a blog once per week, filled with fantastic keywords that will make you or your company look great.

Hey, ORM newbie: You’re on the right track! But there’s one more thing you simply must do. Create an audience profile.

Understanding the ORM Benefits of Audience Profiles

The web is stuffed to the gills with blogs just like yours, and if you’re dealing with a reputation management attack, you’re probably trying to out-rank other blogs that have the very same keywords.

That means your SEO techniques need to be spot on. You’ll need the bots to know what your page is about and why it matters.

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But it also means that you need to capture readers who will dive into your page and stay there, eagerly reading every single word you wrote.

An audience profile can help. This cheat-sheet can spark your writing excellence, as you’ll know just who you are trying to reach with your words. And if you do it right, you’ll have a better chance at ORM dominance.

Think of it this way: With an audience profile, you will create content that is simply designed to be compelling. And that means this is content that is much more likely to be read. So when Google bots plow through your site, you’ll have popularity scores on your side. Your bounce rate will go down, and your share rate will go up.

So when people search for those nasty reputation keywords, your site will come up first. That could make the original attack less effective.

It’s a win-win!

Audience Profiles in 3 Steps

Creating audience profiles is a relatively easy process, but it does involve a little research and planning. Here’s how to do it.

Step 1: Who do you need to influence?

A reputation attack can be pervasive, touching almost every single aspect of your life. But chances are, there is one specific type of reader that absolutely, positively must have a good impression of you and what you can do. That might be your:

  • Current clients or employers
  • Family members
  • Neighbors
  • Legislators

Dig deep into the attack and think about what specific type of person needs to hear your side of the story in order for you to achieve a real recovery. If your company revenues are dipping, your clients might need to grab your focus. But if you lost a job and need a new one, employers might be more important.

Once you have spotted the group you most need to influence, you have the start of an ORM audience profile.

Step 2: What do these people read and/or enjoy?

Once you have an idea about who you’re planning to talk to, start digging in with the research. Log on to your social site of choice (Facebook or Twitter are my go-to tools here), and pick one or two people as representative samples. Read the articles they like, link to, or share. Scour the pages or people they follow. Look for:

  • Writing style. Do they like things hip or structured?
  • Length. Are short pieces or longer pieces better?
  • Content. Do they like things with celebrities? Sports? Hobbies?
  • Variability. Do they look at the same things over and over, or do they branch out?

You’ll be working to mimic these pieces, so your key audience will like your blog entry. So the more notes you can take, the better.

Step 3: Grab demographics data.

As you research your key market, think about where these people fit into a demographic plan. Are you trying to reach young people or older people? Do they live in cities or on farms? Do they have kids or do they have grandkids?

These are questions that can help you to think up innovative blog topics that still contain your keywords. For example, if you know that your readers are parents, content that discusses children or has photos of children is likely to be better received than content without kids. Demographics can illuminate those paths for you.

Using Your Profiles for ORM

With this information in place, you can come up with an editorial plan that can reach your key influencers in no time at all. You’ll know what they like to read, and chances are, you’ll be able to mimic those pieces and reach the people you’d like to reach. And you’ll know how to write in a style that they find compelling, so you won’t irritate them with your blog entries.

Some writers pull their notes into a storytelling document. They might give their ideal reader a name, a backstory and a list of likes and dislikes. Others use charts and graphs for the same data. My advice is to keep the information to about one page, so you’ll be inspired instead of overwhelmed.

Before you blog, read your notes. And do the same before you hit the “publish” button. Anything that doesn’t seem quite right for your audience probably shouldn’t be published.

So that’s it! If any of you have other tips about audience profiles, I’d love to see them in the comments.

Image credit: Nenetus via

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Mobile Game Roundup: Puzzle Craft 2, Mucho Taco and More

Puzzle Craft 2

Are you looking for a new mobile game to try on your smartphone or tablet? As usual, there are plenty of new options available this week, including two new football games. The first is Touchdown Hero: New Season, a football-themed endless runner from Cherrypick Games, which challenges gamers to earn as many touchdowns as possible while avoiding the opposing team’s players.

The other football title is Boom Boom Football from Hothead Games. This reflex-testing title sees players completing offensive and defensive plays by tapping on circles as they appear on the screen.

If you prefer Star Wars over football, you have a new option in Kabam’s Star Wars: Uprising. The title is a mobile RPG set between the events of Star Wars: Episode VI Return of the Jedi and Star Wars: The Force Awakens, and challenges players to complete ‘thousands’ of missions as the Empire attempts to retain control of the galaxy while preventing citizens from learning of the Emperor’s defeat.

Finally, Angry Birds creator Rovio released its newest title, a match-three puzzle game called Nibblers. The game asks players to help a fish named Coral (and her underwater friends) collect fruit while defeating evil lizards.

If you’re looking for something different to play, here’s a look at some other games released this week.

Puzzle Craft 2 (Free on iOS) – From developer ATGames and publisher Chillingo, Puzzle Craft 2 is the sequel to the original Puzzle Craft puzzle adventure game, and challenges players to build towns by completing line-drawing puzzle levels to gather resources. In each of the game’s puzzles, players draw lines over matching resources to collect them and eventually create better items. For instance, gathering 10 wheat symbols (even if they take multiple matches to gather) would create a loaf of bread. These crafted resources are used to build new structures for each settlement. Players can also spend resources on specific workers, which can decrease the amount of symbols required to complete some crafting recipes, or on tools which instantly collect some resources during puzzle levels.

Deponia ($ 9.99 on iPad) – From Daedalic Entertainment, this point-and-click adventure game stars Rufus, a tinkerer who wishes to leave the ‘trash planet’ Deponia, and decides to do so by helping a woman named Goal return home. Players will explore more than 40 different locations throughout the comedy adventure experience, which Daedalic Entertainment says offers more than 10 hours of gameplay.

Wonky Ship (Free on iOS) – From Kiz Studios, Wonky Ship is an endless survival game, challenging players to help their space ship avoid a black hole by tapping (or tapping and holding) on the left and right sides of the screen to power the ship’s left and right thrusters. In addition to the black hole, players will need to avoid the asteroids which appear on screen. Players earn points as they survive, and as they increase their high score, will unlock new ships for play. In addition to the single-player mode, Wonky Ship offers multiplayer gameplay, which challenges players to survive longer than their two opponents, with all three ships on the screen at the same time.

Wormarium Arcade (Free on iOS) – From Trompo Games, this level-based puzzle game sees players swiping on the screen to direct endless worms through underground mazes, The goal of each level is to fill the entire maze before the worm’s head can be attacked by the moles also moving through the tunnels. Players will win prizes if they complete each maze within a specific number of attempts, and gamers have power-ups available to help them out. For instance, one may temporarily stun the mole, allowing the worm to get away.

Glee Forever! (Free on iOS, Android) – From KLab Games, this rhythm game based on the popular television show features over 50 Glee songs, and challenges players to tap or tap and hold on prompts as they reach performer symbols on the screen. Players will earn up to three stars on each song, depending on their final score, with these stars rewarding players with prizes like coins or boosts used to make their individual performers stronger. As players clear songs on lower difficulty levels, they’ll unlock harder difficulties, until four versions of each song are available to play. Players are guided through the game by a storyline based on moments from the show.

Pop the Lock

Pop the Lock (Free on iOS) – From Simple Machine, this reaction-testing game asks players to tap on the screen once to trigger the movement of a red line around a padlock. As the line reaches yellow circles, players tap again to change the line’s direction. As players complete levels, each future lock has one more dot to hit before the lock is opened, and making a single mistake (tapping at the wrong time or not tapping at all) will reset the level. Players will earn achievements as they play, and can share their progress with friends via Twitter and Facebook.

Rambo: The Mobile Game ($ 3.99 on iOS, $ 4.72 on Android) – From Creative Distribution and PlayMagic, this arcade shooter allows players to become John Rambo and defeat his enemies using a variety of weapons from the films. Players will travel to the jungles of Vietnam, the deserts of Afghanistan and more, and will clear environments using a survival knife and melee fighting abilities, in addition to guns.

Slow Down

Slow Down (Free on iOS, Android) – From Ketchapp and Wildbeep, Slow Down is an endless survival game, which challenges players to tap and hold on the screen to slow down time and help a bouncing ball avoid obstacles. The ball automatically moves forward along the path, and players must avoid both stationary and moving obstacles to earn points. Players can also collect stars as they play, which can be spent on new balls in the store.

Mucho Taco (Free on iOS) – Developed by 1 Simple Idea and published by Noodlecake Studios, Mucho Taco is a clicker or ‘idle game,’ asking players to quickly swipe on the screen to generate tacos, the game’s currency. As players create tacos, these can be spent on upgrades for the default taco, so each swipe creates more tacos going forward. Players can also spend their currency on taco restaurants, which passively generate tacos even while they aren’t swiping. Taco restaurants will only operate for limited amounts of time, so players must return to the game and collect their stock before the restaurants will continue operating. Players can spend tacos to upgrade these restaurants, increasing their output and operating times.
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