Let the Professionals Build Your Social Media Networks

Crowdfunders attempt to bribe Pando into covering their project

Share

Companies don’t often resort to outright bribery in their requests for coverage. They offer “exclusive” interviews, pester us with all-caps subject lines, and call our phones even though we never offered up our numbers.

But straight-up bribery? That’s rare.

Yet that’s exactly what someone currently fundraising on Indiegogo did. Several members of the Pando staff received emails promising to pay us for referrals to the company’s fundraising page at a rate of $ 25 per 100 click-throughs on a unique link.

emailscreenshot

The marketing campaign is made even weirder by the fact that the company behind it has already exceeded its funding goal by more than 20 percent. This isn’t a last-ditch effort to meet a deadline — it’s a bald-faced attempt to raise even more money.

It’s also strange that the campaign doesn’t seem too ridiculous. By that I mean, it’s no Christopher Walken Rex, and it doesn’t appear to be a “scampaign.” The project isn’t exactly in my area of expertise, however, so take my opinion with a grain of salt.

Here’s a high-level look at the project, as described by a game of buzzword bingo: it’s a wearable (one!) product that gamifies (two!) skiing with virtual reality (three!) to create an augmented reality experience (four!). (Thank goodness for the free space.)

Essentially the only thing this campaign doesn’t have going for it is press coverage. A quick search in Google News showed just one result (which didn’t feature a unique referral link and was published before the bribes started) from earlier this month.

Given that, an effort to convince media companies to cover the product by offering them $ 25 for just 100 click-throughs might have seemed like a good idea. It wasn’t. I suspect this post, which doesn’t name or link to the project, is all they’re gonna get.

PandoDaily

Share

Samsung and Google Sign Global Patent Agreement Covering the Next 10 Years

Share

Samsung and GoogleIn a landmark agreement, Samsung and Google have extended their ongoing cooperative partnership with the announcement of a global patent cross-license agreement covering a wide array of technologies. The deal will benefit both Samsung and Google by allowing the companies to share existing patent portfolios and anything new filed over the next 10 years, while providing better defense against competitor patent infringement allegations from companies like Apple.

“We’re pleased to enter into a cross-license with our partner Samsung,” Allen Lo said, the Deputy General Counsel for Patents at Google. “By working together on agreements like this, companies can reduce the potential for litigation and focus instead on innovation.”

This should have tech enthusiasts celebrating as the path to more meaningful collaboration between Samsung and Google products has been paved. You only need to pull out your Samsung Galaxy device running Google’s Android operating system to start thinking about the new possibilities. Also, the prospects of not having to hear about any more unnecessary and innovation-stifling patent litigation should be a wake up call for other major tech companies to also look towards collaboration over litigation.

“This agreement with Google is highly significant for the technology industry. Samsung and Google are showing the rest of the industry that there is more to gain from cooperating than engaging in unnecessary patent disputes,” said Dr. Seungho Ahn who is the Head of Samsung’s Intellectual Property Center.

DashBurst

Share