How To Save Big Money With Promoted Coupons

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Today we continue our journey through the coupon jungle and how you can save big by using them. Too many people overlook the sometimes huge amounts they could save by simply using coupons. It’s one reason why Groupon and other coupon alternatives are so popular. So today we’re taking a closer look at how companies like Sears have incorporated coupons into their business strategy with great success.

When most people think about coupons they tend to feel it’s a lot of work, but it’s quite the opposite really. Coupons are both extremely easy to use and could save you a truck load of money each year if you know where the good deals are. Sears knows this, and that’s why their business strategy has been so successful. Let’s take a closer look.

Sears is the store you that offers clothing, tools, housewares, appliances, furniture, and much more. In addition to shopping at their convenient stores across the country, you can also shop online at Sears.com. Whether you choose to shop online or in person, their coupon strategy offers a hefty saving for anyone who use them.

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How To Save Big On Clothing And Footwear

It doesn’t really matter what time of the year it is, people are always in need of clothes and footwear for example. Sears carries a wide selection of clothing for men, women, and children, this makes their coupon strategy one of the most versatile in the industry. This in turn help you save even more when using them at Sears.

As Sears (which is our example in this article) offer both clothing and footwear for the entire family, it’s no wonder people have started to really embrace their promoted coupon system. The lesson to be learned here is that business thrive on success itself. When you have a good system implemented, and your strategy is solid, customers will start to open their eyes and wallets.

The Reason Using Coupons Is Beneficial

When you have customers flocking to get the latest and greatest products you can start offering the very best, and that is exactly what Sears is famous for. Let’s take their line of Kenmore appliances as an example. Kenmore is known for their excellent performance and dependability. Again, when you sell good products, and people can get them at a reduced price by using coupons, you have yourself a revenue trend line pointing upwards.

This, of course, makes it possible to take on even more products and even adding other categories of products. Sears, for example, also offer furniture for pretty much every room of your home. They also offer an extensive selection of electronics and entertainment items, and even almost anything for your garden as well. Everything offered at a discounted price if you use their coupons.

Do you begin to understand the basics of a good coupon strategy and how Sears strategy is nothing short of genius? Growing your business and revenue by offering products cheaper might not make sense to the smaller businesses, however, if you can implement it, it’s a win/win situation for both the business owner and the customer.

The Benefits Of Shopping At Big Companies Like Sears

For huge companies like Sears, coupons have opened up a way to increase revenue by offering more products for less. The variety and assortment offered is sometimes all it takes to win the customers and have them coming back again and again. Add to that the appeal of getting something exclusive and otherwise expensive for a much cheaper price. Why would any logical human being ever turn down a deal like that? Well, as it turns out, many people still do, and that’s why we this series of articles. It’s purely to help people discover the enormous savings they could be enjoying.

When you start searching for and collecting coupons, you quickly understand that the more discounts you can find in the same store the better. This is another huge benefit that have been one of Sears goals for a long time. Housing everything from the most well-known lines of hand tools and welding equipment to clothes, footwear, appliances, furniture and even fitness related products. This, of course, makes customers choose Sears above any other store alternatives out there. Wouldn’t you?

The benefits of presenting discount coupons to your customers goes far beyond any other marketing strategy, and that’s why offering them and using them is beneficial to everyone.

This was something that Asa Griggs Candler, the gentleman who bought the recipe for Coca-Cola from its inventor John Pemberton back in 1888, knew already back then. Asa is the said inventor of the coupon, and it is the single reason why Coca-Cola is so successful today. The coupon was used to ferociously market Coca Cola with great success.

Sears utilizes the same strategy to great benefit for their customer. If you think about it, finding everything you could ever need in the same store and to great discounted prices? What more can you ask for, right?

Benefits Of Using Sears’ Promoted Coupons

Sears Promoted Coupons Benefits

Sears Promoted Coupons Benefits

IMAGES: [NICHOLAS ECKHART] [CHRIS POTTER]

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Should You Offer Coupons to Customers?

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Many marketers consider coupons to be an unnecessary drain on a brand’s resources and steer clear of them entirely.

Some brands avoid coupons because they negate the brand positioning and have little or no impact on their bottom line. Luxury brands come under this school of thought.

By and large, however, most brands succumb to the fast returns that coupons offer and use them extensively as part of their marketing strategy.

After all, most people like a good discount. In a recent study, 4 out of 5 shoppers stated they regularly use coupons for their shopping.

Are these brands indulging in quick-fix marketing or is there a deeper reasoning behind adopting coupons as a regular tactic? If coupons and deal-seeking behavior are so deeply ingrained in the psyche of users, does that mean that brands have become irrelevant in the chase for the deepest discount? Is loyalty dead, as is predicted by some experts?

Let’s find out.

Types of Coupons

Coupons can be of various types depending on the purpose that they are meant to fulfill. Some of the commonly used coupon types include…

  • Price off
  • Percentage off
  • Buy one, get one
  • Free shipping
  • Free complimentary products
  • Bulk-purchase discounts

How Coupons Affect Our Behavior

We know that shoppers love a discount or a coupon. However, what transpires when a shopper gets a coupon and others don’t is interesting.

Dr. Paul J. Zak from the Claremont Graduate University conducted a study in which some shoppers at a grocery store were given $ 10 coupons. The neurological effects of receiving a coupon were then studied by Dr. Zak and his team.

The results were surprising.

Compared to shoppers who did not receive any coupons, shoppers who received coupons showed 38% higher levels of the “happiness hormone” (oxytocin). Their stress levels were markedly lower with 32% lower respiration rates and 5% lower heart rates than the other shoppers.

It is logical to extrapolate from this data that users who experience happiness after using a coupon would associate this happiness with the product they purchased, thus making them favorably predisposed to such a brand.

Brand preference is also strengthened greatly by the availability of coupons. Some 44% of consumers from a survey found that coupons were extremely important in their final brand choice.

The same study also showed that 68% of users buy familiar brands using coupons. That means coupon usage and brand loyalty are positively co-related.

Moreover, that percentage indicates that a coupon program that customers value is a good way to get shoppers to come back over and over again.

Using Coupons Effectively

Scott Gerber of the Youth Entrepreneurship Council talked about the various ways in which coupons can be used by leading online retailers. Some of the strategies described include rewarding Facebook fans, breaking through the clutter of competition, giving a push to your affiliate strategy, or even just writing off a coupon as a customer acquisition cost.

But coupons don’t always have to be about offering the lowest price possible. In a lot of cases, just convincing the user that your price to value proposition is awesome is made easier using an appropriate discount or coupon. Your prices may not be the lowest in the market, but the perceived value of the product after the discount is applied becomes much higher than a deeper discount offered by a competitor on a lower-quality product.

Coupons or discounts can encourage customers to do the following.

Test new products

Entering a market that has established players already can be an uphill task for the strongest of brands. A good way to attract attention and encourage trials is to offer a price incentive for a short period of time. The key here is to not convert couponing into a sustained practice—but to use it as a time-bound promotion to generate trials and create a base of users familiar with your product.

Buy often, buy larger quantities

Bulk purchase coupons can encourage customers to buy large quantities at one go to avail a lower price. From the seller’s perspective, their doing so helps move stock. It also helps get users hooked on your product. Using the same product multiple times can be habit-forming.

By forcing a customer to buy a large quantity at one go, a brand forces him or her to use the product over and over again, thus forming a habit for the product. This is an investment towards future sales.

Another type of coupon is a frequency-based coupon (e.g., a coupon that offers 10% off on the total shopping amount if the user shops a minimum of three times in one week at the store). Just as customers develop habits by repeatedly using the same product over and over again, getting a user to shop over and over again at your store to qualify for a discount on the final purchase is a habit-forming practice.

Inspire a customer-service gesture

Customer service does not only have to be about solving a customer’s problems. It can also be about customer delight. Setting aside a few coupon codes for your customer care and front-desk staff enables them to surprise users with a coupon that stands in for a physical “thank you.”

Besides offering a disgruntled customer the solution to a problem, offering a coupon ensures that he or she is pacified at the moment. It also ensures that a bad experience does not sour his or her equation with a brand and that returns at least to redeem the coupons given.

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Deal-seeking behavior is a huge factor in shoppers’ purchase behavior, but that is not the only factor that motivates a user. Deals can be used to positively influence certain types of behaviors successfully, which may never have been possible without a real-world incentive.

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