Twitter Removes Share Counts: This Week in Social Media

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter to Remove Share Counts: In a recent update, Twitter announced that “Twitter share counts will no longer appear alongside Tweet buttons AND third-party direct access to tweet share stats will be curtailed.”

Blab.im Rolls Out Co-host and Notification Features: The ability to add co-hosts on Blab has been “the most requested feature and an amazing one at that.” Blab also added notification controls, which will “let your followers know you’re on air.”

blab cohost feature

The [Co-host] feature is now available for web only right now.

Facebook Explores New Mobile Profile Features Including Video Profile Photos: Facebook is “unveiling some new, mobile-friendly features for Facebook profiles [that] give you more opportunities to express who you are and control the content showcased in your profile.”

Twitter Launches Buy Now Button for Select Ecommerce Retailers: Twitter announced a “number of partnerships that will make it easier for retailers of any size to sell products, digital goods or services directly within a tweet via Buy Now.”

twitter buy now button

“With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process.”

Facebook Rolls Out New Page Messaging Features: Facebook introduces “new communication features for pages, including more ways for customers to send private messages to businesses and new tools for page admins to manage and respond to messages.”

facebook page messenging feature

“The new Send Message call-to-action button for local awareness ads allows people to initiate private conversations with business pages from news feed ads.”

Facebook Previews Video in Carousel Ads: Facebook will roll out “the ability to add video to the carousel format.” Facebook also announced three other updates being released to help advertisers capitalize on mobile and improve the ads experience: TRP buying, brand awareness optimization and mobile polling.

facebook video in carousel ads

“Pairing video with the carousel format gives marketers more options for compelling storytelling in news feed.”

Our Take on Top News This Week

In this blab from October 1, 2015, Michael Stelzner and guests discuss the top news in social media. Discussion topics include Twitter’s plans to build a new product that will expand beyond the 140-character limit, upcoming improvements to Facebook mobile profiles, the implications of share counts being removed from Tweet buttons, the newly integrated Buy Now button on Twitter and the new co-host and notification features on Blab. Subscribe to future shows here.

More social media news worth noting:

Google AdWords Announces Two New Products: Customer Match and Universal App Campaigns: These innovations to Google ads promise to “help you be there and be relevant in those intent-rich moments that truly matter.”

LinkedIn Integrates With Cortana in Windows 10: LinkedIn has “teamed up with Microsoft to natively integrate LinkedIn into Cortana, Microsoft’s digital personal assistant.”

linkedin microsoft cortana integration

With the LinkedIn integration, “you will see a richer set of information about the people you’re meeting, including their LinkedIn profile photo, job title and company.”

Skype Makes Skype Translator Available to More People: Skype introduced “six voice languages, English, French, German, Italian, Mandarin, Spanish, and 50 messaging languages into the Skype for Windows desktop app.”

skype translator now available

“The update is being introduced to the Skype for Windows desktop app over the next few weeks.”

Google Redesigns the Google My Business Portal: Google has “updated [its] navigation to make it easier to access the primary features, and more straightforward to access multiple locations if you use Google My Business Locations.”

google my business portal update

“It’s now easier to navigate between Google My Business Locations and Google My Business.”

Tumblr Adds New Layer of Privacy Controls: With a new toggle on Tumblr, “you can choose whether or not your blog is viewable on the web. If you switch it off, your followers will still be able to see your posts in their dashboards (and like them, and reblog them), but anyone who tries to visit your blog at its URL will just get a big fat 404 error.”

Other upcoming social media news worth following:

Twitter Plans to Expand Tweets Beyond the 140-character Limit: “Twitter is building a new product that will allow users to share tweets that are longer than the company’s 140-character limit, according to multiple people familiar with the company’s plans.”

Blab Cover Images Coming Soon: Blab suggested that users “start designing your Blab show card.”

Here are some cool social media tools worth checking out:

Agorapulse Mobile App: The updated version of Agorapulse social media management tool, Social Media Inbox, boasts an improved interface and is now available on Android and iOS as a mobile app.

Carbon: This relaunch of the easy-to-use website and online store builder tool Weebly delivers a fresh, new set of tools “to help grow your business, enhance your site and share your story with the world.”

carbon

“With Carbon, you have more power and more control than ever before, all wrapped together with the intuitive drag-and-drop experience you love.”

Some Interesting Studies to Note:

Post Types That Rule the Facebook News Feed: Quintly examined over 80 million Facebook posts (photo, video, link, status, etc.) shared between June 2014 and June 2015 by more than 100,000 accounts. According to their findings, video posts receive the most interactions (likes, comments, etc.) on average, followed by photos, status updates and links.

Social Insights on the Luxury Fashion Industry: Brandwatch analyzed the online presence of 32 luxury fashion brands and examined their customers’ increasingly influential role in shaping the public’s perceptions of these brands. For example, Twitter audiences account for over 99.63% of the conversation surrounding the luxury fashion brands analyzed. This report shows how the brands interact with their audiences on social.

The 2015 U.S. Mobile App Report: According to a new study from comScore, some 29% of smartphone users over the age of 18 listen to podcasts on their phones at least once a month. This figure climbs to 41% among the 18- to 34-year-old age range, specifically. A survey of 1,084 adult smartphone users in the U.S. also shows that 18- to 34-year-olds are 44% more likely than the average user to listen to podcasts on their device at least once a week.

Don’t Miss This Event:

Join 4,000 fellow marketers at the online mega-conference designed to inspire and empower you: Social Media Success Summit 2015, brought to you by Social Media Examiner.

social media success summit 2015

Discover the best and newest ways to market your business on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and Pinterest.

Find new ways to improve your content and measure your results, all from the comfort of your office chair.

You’ll be led by dozens of top social media pros, including Mari Smith (co-author, Facebook Marketing: An Hour a Day), Mark Schaefer (author, Social Media Explained), Michael Stelzner (author, Launch), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (co-author, Success Secrets of the Online Marketing Superstars), Jon Loomer and Viveka von Rosen (author, LinkedIn Marketing: An Hour a Day).

Register now for Social Media Success Summit.

What do you think? How will the loss of Twitter share counts impact your business? Please share your comments below.

social media examiner weekly news october 3 2015

Twitter Removes Share Counts and other social media news for October 3, 2015.

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Twitter Switching Off Share Counts in Change to Tweet and Follow Buttons

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In what could be a major change for online publishers, Twitter is reportedly looking to remove share counts from their ‘tweet’ and ‘follow’ buttons as part of a re-design of the well-known web feature.

Twitter Switching Off Share Counts in Change to Tweet and Follow Buttons | Social Media Today

Tweet buttons old (left) and new (right)

As first reported by Marketing Land, a Twitter team member has posted an update to the Twitter Developer forum flagging the change, which set to come into effect in October.

“The Tweet button has displayed share count over the last five years by querying a JSON endpoint hosted on various domains. These private JSON endpoints have been used by third-party developers over the years to retrieve a simple share count of any URL. These endpoints will be shut down next month when the Tweet button removes its share count feature. The Twitter REST API’s search endpoints are the best way to gather ad-hoc information about a URL shared on Twitter; full-archive search counts are available from Gnip”

While the new buttons themselves look great, the removal of share counts is a big change – shares counts are displayed by many web publishers (including Social Media Today) and used as an indicator of a post’s popularity. While not having those counts won’t change the core offering of each page – being the content itself – social proof factors can play a big part in content distribution and any removal of such context will have an effect, to some degree. Think about it, if you see a post has only a few shares, you’re probably less likely to share it yourself, right? While most of us would like to think it’s not a factor the reality is that such perceptions can influence our behaviors, even subconsciously, and that, in turn, can reduce potential reach.

The good thing is, all publishers will be in the same boat. While you might not be able to show your Twitter share counts anymore, no one else will either (except maybe those that pay for Gnip access), so it’s likely to have less of an impact in the longer term.

Then again, there are other tools which can display an indicative share tally, and no doubt more providers will crop up offering such tools using Twitter’s free API access. But it is an announcement that will get web publishers thinking about the effectiveness of displaying share counts, and whether highlighting such numbers at all is worth continuing with – many publishers have already switched off share counts.  

What about you? Will you be looking to switch off share counts on your site as a result of this change?

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