Logitech Mouse Showdown: Performance MX vs. MX Master vs. G502 Proteus Core

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Logitech Mouse Showdown: Performance MX vs. MX Master vs. G502 Proteus Core

Once upon a time, Logitech’s MX Revolution was the most popular mouse around, and with good reason: It was comfortable, customizable, and its “momentum scrolling” is a lifesaver. Now, it has three successors, all of which are a bit different: The Performance MX, the new and powerful MX Master, and the gaming-focused G502 Proteus Core. Here’s how they compare.

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The Contenders

Logitech has a huge product line, but when it comes down to their best stuff, these three take the cake:

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  • The Logitech Performance Mouse MX ($ 50 at Amazon) was the first successor the the MX Revolution, and retains most of its best features. It’s been so popular that Logitech has been producing it, unchanged, for six years.
  • The Logitech MX Master Wireless Mouse ($ 92 at Amazon) is the latest entry in the MX line, and the successor to the Performance MX. Featuring an updated design, battery, and some new features, it’s the mouse Logitech wants you to move to when your Performance MX finally dies.
  • The Logitech G502 Proteus Core Gaming Mouse ($ 76 at Amazon) isn’t technically in the MX line, but it’s so similar you’d think it was. It boasts most of the same buttons and features as the Performance MX and even feels similar in your hand, albeit with a more “gamer”-focused aesthetic and software.

It’s worth noting up front that all of these mice are, sadly, for right-handers only. Logitech does have a few left-handed and ambidextrous mice, but the three kings are made for right-handed folks.

The mice have more similarities than differences, but if you’re having a hard time deciding which to buy, we’ve got you covered.

Look and Feel

Logitech Mouse Showdown: Performance MX vs. MX Master vs. G502 Proteus Core

The Performance MX (left) feels like it was made to fit in your hand. It’s perfect for palm grippers who like to rest their whole hand on the mouse. Even if you have smaller hands, this larger mouse will fit them well.

The MX Master (center) is a little taller than the Performance MX, and it’s also a palm gripper’s mouse, even though it feels good in the hand regardless of grip. Logitech definitely wants you to use this mouse in a specific way, and you’ll know it as soon as you put your hand on it. The MX’s smooth curves are replaced with modern angles, which take up a little less space while still comfortable to use. It’s also a little heavier than the MX, but it shares the same footprint on your desk.

The Proteus Core (right) is similar in size to the Performance MX, but with a distinct “gaming” look: hard edges, LED lights, and a blue accent along the side. It also comes with a set of weights in the bottom that you can move or reconfigure to make the mouse heavier, lighter, or move weight to different sides of the mouse. This is really nice, since it essentially lets you customize the weight and feel of the mouse to your desires.

The Buttons

Logitech Mouse Showdown: Performance MX vs. MX Master vs. G502 Proteus Core

The Performance MX is pretty basic in terms of buttons, but has all the ones that count. It has a left and right click, a scroll wheel that moves up and down and side to side, and back and forward buttons on the side. It also has a hidden “Thumb” button that’s perfect for Task View in Windows or Mission Control/Exposé in OS X. There’s also a very tiny “Zoom” button. All of the buttons are programmable through Logitech’s software.

The MX Master has all of the same buttons the Performance MX boasts, with a few improvements. The button under the thumb-rest is gesture sensitive now, and can do things like maximize windows or snap left or right in Windows, or toggle Mission Control and Exposé in OS X. One of the best things about the MX Master is the return of the thumbwheel from the MX Revolution, the Performance MX’s older brother. It’s perfect for swiping through documents and scrolling through spreadsheets. The back and forward buttons rest directly behind it. Depending on your hand, the thumbwheel and buttons are comfortable and easy to get to, or you have to pull your hand back a bit to get your thumb on them. For me, they’re perfectly placed.

The Proteus Core adds a few buttons to the MX layout, but not too many. In fact, it only has three more than the Performance MX. It has back and forward buttons, just like the MX mice, and a thumb button meant for sniping in games (which is just a tad harder to reach than the MX’s thumb buttons). However, unlike the MX mice, it also has two DPI buttons and a “G9” button that comes unprogrammed. All of the buttons are customizable through Logitech’s software.

Wired vs. Wireless

Logitech Mouse Showdown: Performance MX vs. MX Master vs. G502 Proteus Core

The Performance MX is only available as a wireless mouse. You can technically plug it in with a USB cable, but you’ll still need the wireless receiver plugged in as well. If you prefer wireless mice, you’ll be happy with it, but it can also be a con—after all, you have to worry about charging it, and I’ve found that lots of wireless mice have had problems with power or connection later on in life.

The MX Master is also wireless, but it adds Bluetooth support to the mix. It can also charge and operate simultaneously while plugged in via USB, but you won’t need to keep it plugged in for long—Logitech boasts you can get a whole day’s worth of charge in four minutes of charging, and I’ve found that to be true. It’s also worth noting that the MX Master can also “connect” to up the three devices at once, via Unifying Receiver or Bluetooth. To switch active devices, just press a button on the underside of the mouse. This makes it ideal for keeping one mouse at home (or at work and at home) that you use to control multiple PCs.

The Proteus Core, on the other hand, only comes as a wired mouse. I was very happy with it though; it has a nice long braided cable that doesn’t feel like it tugs or snags the mouse in any way. After decades of hating wired mice, the Proteus Core has converted me.

Note that the Logitech G602, while not a direct alternative to the Proteus Core, is a somewhat similar mouse that comes in wireless.

Software and Customization

Logitech Mouse Showdown: Performance MX vs. MX Master vs. G502 Proteus Core

The Performance MX and MX Master use Logitech’s boringly-named “Logitech Options” software, which allows you to customize pointer and scrolling speed, smooth scrolling, the mode of the scroll wheel (free spinning or ratcheting), and even the default direction apps scroll when you move the thumb or scroll wheel (for those of you who for some reason want scrolling the wheel down to mean page up). You also get the usual button customization options, so you can re-map each of the Performance MX and MX Master’s buttons to virtually anything you like—even keystrokes or system features, like opening Launchpad on the Mac or the Start Menu in Windows.

Beyond button programming, scrolling options, and pointer sensitivity though, that’s about it. Logitech Options is barebones otherwise, and while you can use it to manage multiple Logitech mice, you can’t record complex macros, set different “profiles” for work and home, or work and play, and you can’t save those profiles to the mouse—they’re stored on your PC, locally.

Logitech Mouse Showdown: Performance MX vs. MX Master vs. G502 Proteus Core

The Proteus Core uses a slightly different program called “Logitech Gaming Software”, which is significantly more powerful. Logitech’s gaming software lets you program buttons to functions and keystrokes just like Logitech Options, but also lets you record complex macros with the click of a button. It can also store profiles on the mouse itself (rather than on your computer), “tune” the mouse to your mousepad or desk’s surface, analyze how often you press certain buttons, and turn on “angle snapping” for straighter lines. All of these features turn the Proteus core into a pretty killer productivity tool, even if they were meant for gaming.

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Other Extra Features

The Performance MX and Proteus Core have my all-time favorite mouse feature: momentum scrolling. The wheel scrolls normally, like any other mouse, with a series of clicks that scrolls a certain number of lines. However, with the press of a button under the wheel, it switches to a free-spinning mode. Flick it, and it’ll continue spinning at breakneck speeds until you stop it, which is awesome for scrolling back to the top of large web pages or documents. I can’t live without this feature in a mouse. (Check out the video above at the :37 second mark to see it in action.)

The MX Master made this feature even better by introducing auto-detect for scrolling. Yes, you can still manually toggle momentum scrolling on and off with the button under the scroll wheel, but now if you scroll hard enough and let go, the MX Master automatically switches to momentum scrolling mode. When the scroll wheel slows down, it’ll click back into manual scrolling mode. It’s the best of both worlds without having to change your habits at all.

All Three Mice Are Champions

This isn’t the kind of showdown where there’s really a “winner”—all three mice are great, and it’s pretty hard to go wrong with any of them. The Performance MX and Proteus Core are surprisingly similar in terms of functionality, and the biggest deciding factor between the two is the kind of look you want, whether you prefer wired or wireless, and your budget. (Though the Proteus Core’s extra buttons, more powerful software, and customizable weights do give it a small edge—with an increase in price to match.)

The MX Master, on the other hand, is a fitting upgrade to the Performance MX, but it’s a pricey one. It’s definitely more feature-packed, but whether those features are ones that matter to you is another story. When you look at the MX, consider whether you need Bluetooth or the option to use the mouse with multiple PCs. If the Performance MX was your perfect mouse, you might not feel like you need the MX Master’s new features—but they’re really nice when you have them, and once you do, you’ll definitely rely on them.

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How 3 Core Shifts in Marketing Automation Can Transform Your Business

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Author: Marcus Taylor

The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started.

According to Marketing Automation Insider, in the past five years alone, we’ve seen over $ 5.5B worth of acquisitions made, and an aggregate vendor revenues increase from $ 225M to $ 1.65B!

At the current rate of adoption and innovation, you may be wondering where marketing automation is headed, which trends are emerging, and how it will all benefit your business. Well, my friend, you’ve come to the right place! Here, we’ll explore three major shifts in the marketing automation industry and how they’ll impact your businesses on both a macro and micro-level. Let’s get started…

1. Predictive analytics is making guessing a game of the past

One of the major trends emerging in the marketing automation industry is the use of predictive analytics and machine learning to power sales and marketing decisions.

Predictive analytics uses clever statistical models to identify what your customers will likely do next and then automatically uses those insights to trigger certain actions.

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. (Crazy thought, right?!) But by predicting the probability of someone buying a product based on their behavior on the website and previous history, Amazon could reduce its shipping times and move product faster.

There are countless uses for this type of technology, but in the context of marketing automation, it provides the opportunity to eliminate guess work.

How long should you wait between sending two emails in a lead nurturing sequence? Which content (blogs, ebooks, etc) should you send to a certain type of lead? How should you score a lead from a particular marketing channel?

While experience tends to provide good answers to these questions, predictive analytics can provide dynamic answers that, like a good bottle of wine, become better over time, ultimately surpassing that of an experienced marketer’s hunch.

As a result of this, marketing and sales will become less of a guessing game. The most important consequence of this is that companies using predictive analytics will have the competitive advantage.

Predictive analytics adoption is still in its infancy, providing the innovative early birds with a great opportunity to get a head start. The question is, will it be you or your competitors that gain this competitive advantage?

2. Intelligent multi-channel marketing is becoming the norm

Tests have shown that when you target a customer both in their inbox with an email and on Facebook with a matching ad, the customer is 22% more likely to purchase, as opposed to if you had only sent the email.

In multi-channel marketing, the whole is usually greater than the sum of its parts. This is especially true when you add a layer of personalization into the mix, which is of course possible with marketing automation.

Let’s look at time for an example. Let’s imagine that you’re the marketing director of a company that sells kitchen appliances online.

A prospect named Molly visits your website and adds a fridge to her shopping cart (obviously a very large shopping cart.) Molly enters her details to check out but never completes the transaction.

In this situation your multi-channel strategy could look something like this:

  • After 30 minutes, an automated email is triggered encouraging Molly to complete her order (in case she got distracted by a phone call…or Game of Thrones).
  • Using retargeting through a sync with your marketing automation platform and Facebook, Molly sees an ad saying “Molly, are you refurbishing your kitchen?” and linking to a separate landing page. If this landing page is engaged with, Molly would be entered into a whole new sequence with upsells and offers incentivizing her to buy more items.
  • If after one day Molly still hasn’t bought the fridge, a text message could be sent asking if there’s anything your support team could answer or help her with.
  • If after several days later there’s still no purchase, a separate email and Facebook ad campaign could be triggered targeting Molly with different fridges and freezers relating to her original search criteria.

This type of multi-channel nurturing is immensely effective for a number of reasons:

  • It’s underused. Despite being very effective, few companies are running such hyper-personalized campaigns. This will likely change over the next few years, as more and more companies realize its effectiveness.
  • With more channels, you can capture more data from your customers, leading to more relevant targeting. The more relevant your targeting, the more likely a conversion will be.
  • It makes it virtually impossible to lose a customer due to distraction, as you’re able to communicate with the buyer across devices and platforms and at different times.

We’re likely to see a lot more multi-channel marketing over the next year or two. As marketing automation tools improve their offerings and features, and as more case studies emerge, more and more businesses will begin to use this powerful tactic.

Could this sort of multi-channel marketing help your business convert more leads into customers?

3. Marketing automation is becoming widely adopted

There are two colliding waves in the marketing automation industry that are converging to form a tsunami-like surge of businesses interested in marketing automation. These waves are 1) the increased awareness of the value of marketing automation and 2) the increasing impact and capabilities of marketing automation software.

Since 2012, the amount of case studies, articles, webinars, and events covering marketing automation has exploded, resulting in a heightened awareness of the impact of adopting a marketing automation solution.

Simultaneously, marketing automation software is becoming more and more powerful. With new features and functionality, such as real-time personalization and adtech-geared tools, as well as an increasing pool of experts readily sharing best practices, the scope of what marketing automation software can achieve is continuing to expand. Word—and excitement—is spreading like wildfire.

These two converging waves have an obvious result: more and more businesses (your competitors included) are implementing a marketing automation solution. As such, it pays to get ahead of the game and start building your marketing automation campaigns early. That way, by the time your competitors are building out their first campaigns, your business could have hundreds of active, fine-tuned campaigns already working on leads. Get to it!

Conclusion

As far as we can tell from the data, marketing automation is becoming smarter, more tailored, and more accessible. The combination of these trends explains why the industry has grown so rapidly over the past five years and why it does not appear to be slowing down anytime soon.

For business owners, the lesson here is simple and Darwinian: evolve now (aka get automating), or risk losing your market share to your competitors.

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How 3 Core Shifts in Marketing Automation Can Transform Your Business was posted at Marketo Marketing Blog – Best Practices and Thought Leadership. | http://blog.marketo.com

The post How 3 Core Shifts in Marketing Automation Can Transform Your Business appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.


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