Getting locked out of your house is the worst. Having a hide-a-key can help, but you need to make sure it doesn’t look too conspicuous. This setup looks just like some plain old piping on the side of the house.
In this video, the HouseholdHacker YouTube channel shows you how to creatively disguise your house key in plain sight, and for fairly cheap. Once you have the PVC piping and other supplies suggested in the video, dig a hole out by the side of your house—or maybe even in your backyard—and set it up so it looks like some piping that goes into the side of your house. All in all, the parts shouldn’t cost more $ 10, and you might even be able it for cheaper. Just make sure it’s all flush or it will look pretty obvious. Check out the link below to get a complete list of the materials you need. If this setup doesn’t work you, there’s always a great way to reuse an old medicine bottle.
“We’re the best,” “we’re unbeatable,” we’re the only X you’ll ever need.” Bold statements indeed, but do they actually say anything meaningful about your brand, and can they be verified? If you answer no to both of these questions when considering your own marketing copy then it may be time to reconsider your approach. It’s time to build a new brand story which is more compelling and convincing.
If you don’t have a distinctive brand story that people can believe in, then you’re either going to be ignored or actively shunned. Therefore crafting a good one should be your number one content marketing priority.
Once you know what these key components of your brand are you can start weaving them into your brand story. For example, “Since we started out 10 years ago we have focused on delivering unparalleled levels of customer service, supported by regular staff training programmes,” or “We were tired of the expensive products in Industry X, so we set about creating a range that offers real value for money.”
You should also identify key facts about your business which are not only true but which support your USPs. This would be things like how long you’ve been in business, what credentials your management team have, results from customer satisfaction surveys, membership of professional organisations and any awards you might have received.
Selling your brand to others
Once you know the specifics of the brand story you want to convey, you need to really sell it to the people who matter – your customers/ clients/ investors/ the media. Your web copywriter or copywriting agency can work from the brand story that you have built to communicate what makes you special in all areas of your content marketing.
Your brand story should of course be featured heavily on the ‘About Us’ page of your website, but it should also be worked in anywhere else that is applicable. For example, if you’re selling yourself as a company with high levels of expertise, don’t forget to include frequent references to any specific competencies or accreditations that your staff have.
Keeping your brand consistent
Today’s web calls for a 360° content marketing strategy. Wherever your brand is present it needs to project the same basic values and characteristics. The persona that comes through on your website should also be channelled in your blog, your social media output, email marketing and anything else that you use to market your business.
Businesses that have built consistently strong brands benefit from greater customer retention, additional word-of-mouth traffic and potentially stand a higher chance of receiving media coverage.
So how do you know if your brand story is currently convincing? A good start would be to honestly answer the question ‘Do I believe it?’