Hood By Air embraces reverse contouring for spring 2016




Pushing boundaries is nothing new for indie brand Hood By Air. Last season, designer Shayne Oliver sent his models down the runway wearing nude stockings over their faces, flattening their hair and squishing their features in awkward positions.

It’s no surprise that this season’s beauty look also employed the shock factor. Oliver blurred lines by not blending them in. Playing off the recent contouring craze championed by the Kardashians, M.A.C artists painted model’s faces with blunt stripes of browns and beige

This technique once used solely by theatre companies to transform actors into a cast of characters (see how this man turned himself into all of the Kardashian women) has now gained mainstream acceptance of fake high cheekbones and perfect noses Read more…

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