#ScopeDay: 51,000 Viewers on Periscope, 12 Taylor Swift Covers, 6 Continents


Periscope is truly a worldwide phenomenon. Saturday, thousands of viewers and broadcasters celebrated Scope Day, taking people around the world through Twitter’s live-streaming app.

The event kicked off at 5:15 a.m. PT, and Periscope broadcasters streamed from a plethora of places all over the world, including the Egyptian pyramids, Niagara Falls, Tianenmen Square, Burj Khalifa, Walt Disney World, the Golden Gate Bridge, Big Ben and the Sydney Opera House, among several other locales.

Scope Day also featured 12 bands from around the world, performing covers of Taylor Swift songs.

According to Scope Day founder Mike Lin, the event had more than 51,000 viewers, more than 15,000 comments, nearly 1 million live hearts and almost 150,000 replay hearts. Lin also said that broadcasters gained anywhere from 400 to 5,000 new followers.

Here’s a snapshot from @Cheryl66stl‘s broadcast atop the St. Louis Gateway Arch:

Screen Shot 2015-11-11 at 2.10.07 PM

One prominent Periscoper, Lizza Monet Morales, took her 13,000-plus followers (known as Lovebug Nation) to the Caribbean island of Anguilla. It was quite a journey just to get connected to wifi, as she had to rely on a local’s phone signal. She coordinated with other broadcasters via Twitter direct messages.

Morales, who has Periscoped with the Dalai Lama, discussed the power of Scope Day with SocialTimes:

Scope Day was a virtual passport that easily allowed anyone to travel the world and visit some of the most iconic places on Earth right from the palm of their hand. Each of my fellow #ScopeDay broadcasters and I had one thing in mind, to share the best content we could with the viewers frrom where ever we were on November 7th.

It was great seeing us all, who for the most part have never met in person, voluntarily working together to put this whole thing together, for no other than reason than to let others “explore the World through someone else’s eyes” as Periscope’s motto states.

Periscope blogged about the event, highlighting some key broadcasts around the world, such as @Rosscaneva‘s tour through the museum of Sforza Castle in Milan, Italy. The broadcast included a tour with the lead curator, showing the last works of Michelangelo:

1-9Xeykgd3rm3yVq06WpehzwLin told SocialTimes that he’s planning future Scope Days, encouraged by the success of this one.

Check out replays of Scope Day broadcasts by clicking here.

Readers: Did you participate in Scope Day?

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Seven Cities Across Four Continents Kick Off Social Media Week 2015


“One of The Most Digitally Connected, Multi-Cultural Conferences In The World”

Today, #SMW15 kicks off in seven cities with more than one thousand speakers, including Martha Stewart and Rev. Jesse Jackson, and thirty thousand people in attendance over the week long event.  Host cities include New York, where the event first started back in 2009, together with Milan, Hamburg, Copenhagen, Bangalore, Jakarta and Lagos.

The theme for the 2015 conference is “Upwardly Mobile: The Rise Of The Connected Class”, which will unfold as a year long examination of how technology will impact that way we live, work and create in a connected world, and how new ideas, innovations and break-through technologies will lead to meaningful changes in our lives.

“We are at the very beginning of a seismic, societal shift driven by the technology around us and together, as a global society we must work to gain a deeper understanding of how we can achieve more in a future where more than 6 billion people on the planet will be able to connect and communicate.” said Toby Daniels, Founder & Executive Director of Social Media Week and CEO of New York based Crowdcentric.

There are more than one thousand speakers participating in the conference in February.  Featured speakers include:

  • Veronica Diquattro of Spotify Italy, discusses music discovery in the digital age
  • Copenhagen’s Kasper Risbjerg of DigitasLBI, gives a talk on employee advocacy
  • Professor Frauke Zeller takes the stage in Hamburg with hitchBOT, his cross-country hitch-hiking robot
  • In Jakarta, BuzzFeed’s International VP Scott Lamb, shares his thoughts on virality and stories you can’t resist sharing
  • Lagos welcomes JayJay Okocha, Ex-Super Captain of Lagos Super Eagles, who will discuss social media in Nigerian football
  • Actress and comedian Aditi Mittal, will talk about social media bloopers in Bangalore

Social Media Week is a collaborative effort with literally hundreds of organizations coming together to bring the vision to life each year.  Global organizers Crowdcentric would like to give special thanks to global sponsors SocialBakers and Meltwater and each of the local partner organizations that work tirelessly to bring the event to so many people.  These organizations include Crowdcentric Media (New York) hi-life (Hamburg), Merah Cipta Media (Jakarta), AFRIKA21 (Lagos), R SQUARE Consulting (Bangalore), CopenhagenConcept (Copenhagen), and HAGAKURE (Milan).

“Social Media Week is one of the world’s go-to events for digital professionals, and we are very excited to join the global movement to bring SMW to Jakarta, Indonesia. In 2015, SMW will explore its theme, ‘Upwardly Mobile: The Rise of The Connected Class’.  This is a perfect fit for Indonesia, a mobile-first country with more than 250 million mobile subscribers. We have experienced the power of connectivity to change the country in many aspects of life for the past few years, especially with the government of Jakarta acting as a key motivator. The city is looking forward to an amazing week of sharing, connecting and inspiration. We are very happy and honored to help make SMW Jakarta a reality.” Antonny Liem, Chief Executive Officer of PT Merah Cipta Media

Social Media Week