As a kid, you loved your neighborhood yard sales. You loved the adventure of never knowing what you’d find – nowhere else would $ 2 have so much value. It was so alluring to meet your neighbors and to see their entire lives strewn out on a lawn. At the end of the day, it would all be gone to new owners and homes. And when it was your family’s turn? You had the best job of all as chief cash-box officer.
It’s hard to believe that the yard sale tradition is hundreds of years old. The yard sale that we understand and envision today, however, emerged in the ’50s and ’60s during the rapid suburbanization period that followed the second World War. As consumer goods became less expensive in the ’80s, yard sales exploded in popularity. Then came the Internet in the ’90s, which made these hidden gems much easier to find.
People love yard sales because they’re fun. As the saying goes, one person’s junk is another’s treasure. And the rags to riches stories? Imagine spending $ 5 for something that turns out to be an antique worth $ 1M+. It’s happened. More than once.
If only enterprise sales could feel so exciting, adventurous, and community-oriented. Just take a lesson or two from your childhood yard sales. Here’s what to know:
1. Customers care about value for them. Yours doesn’t matter.
From the perspective of your clients and customers, it doesn’t matter what something is worth to your business. Production costs, revenue, and cool features are irrelevant. What customers want is something that enriches them. It doesn’t matter if you’re working with B2B or consumer-facing customers, either. You need to understand what your customers care about. To you, your business’s product rocks. Or it may be a commodity. What matters most, however, is what your customers think it. What makes them love it? What makes them need it? Sell from the perspective of those two questions to boost your bottom line.
2. ROI is the best kind of surprise.
Imagine buying something for $ 2 and then realizing that it’s worth way more than you originally thought. The product you’re selling should always convey that same element of surprise. Maybe you’re a company with top-notch customer service, or may you can help your customers unlock a game-changing or time-saving hidden feature. No matter what, always strive to be more than what you appear to be at face value.
3. Community is everything
Yard sales are a great way to meet and catch up with the neighbors. Get some drinks, hang out, lear the garage, and relax. The same sense of community holds true for the business ecosystem. Take some time to get to know your clients and remember why you’re all ultimately here in the first place. To live better lives. Just like garage sales, business is more than money. It’s a means to an end adding value to yours and your customers’ lives.
You pick #4. In the comments section, share your favorite sales lesson from your childhood yard sales.
The following infographic from YardSales.net inspired today’s post. Check it out for a very cool primer on the history of yard sales.