Google “Quality Update” Released! Traffic Changes Due to Confirmed Google Update


Google tried to sneak their Quality Update past us!

We at SEO Inc. have seen the “Google Quality Update” on the horizon for a while now. We and the rest of the SEO world thought it would release with more fanfare (or at least with plenty of warning as with Mobilegeddon). But with the mostly silent release of the Google Quality Update on Tuesday May 19th, Google proves once again that it is perfectly comfortable holding us SEO experts at its mercy.

Search Engine Roundtable’s Barry Schwartz saw a lot of buzz earlier in the month from webmasters reporting changes in their traffic. Following up on talk of a possible Panda update, he reached out to Google and got a response: No update, they said.

Schwartz didn’t rule out the possibility that something had changed, suggesting a “bug,” a “limited update,” or even an update that was not “according to Google’s terminology.”

Two weeks later, we find out there was an update. No, it wasn’t a Panda update. But it did release, despite Google’s earlier claims that no update had released.

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A teary-eyed panda and penguin.

What Google Quality Update Means

The Google Quality Update, as the folks over at Search Engine Land are calling it, is confirmed to be a change to Google’s “core ranking algorithm in terms of how it processes quality signals.”

This means that sites that have higher quality, according to Google’s new quality update, will start to show up higher on the SERPs.

Like Mobilegeddon before it, the quality update is really a small-scale version of a larger effort — an effort to improve Google’s search results, and therefore, user experience.

Google’s John Mueller explained in a Google+ hangout that these algorithmic updates happen “all the time” in pursuit of the goal “to make sure that the quality of the search results are really as high as possible.”

More Quality to Come?

Since many have found their website’s rankings unchanged, and Mueller is suggesting these are really rather minor updates, can we expect more updates affecting Google search quality? We think the answer is a resounding “yes.”

We suggest all webmasters be on the lookout for additional quality updates, which may affect your site’s rankings. Some how-to sites have reported lowered rankings, such as HubPages, a website dedicated to providing thousands of “how-to” guides and blogs.

What’s interesting is the supposed coming of Knowledge-Based Trust being implemented into Google’s algorithms. Content based on verifiable facts could very well be one of the factors included in the new algorithms that contribute to a site’s “quality.” But what to make of the HubPages, which has content dedicated on how to, assumedly, answer a variety of issues and questions.

Despite this hit to how-to websites, Search Engine Land states that the quality update did not target any specific kind of website. As they put it, “it was an update to the ranking algorithm itself.”

What to Do if Your Quality is Lacking

If you’ve seen a dip in rankings since earlier this month, it may mean something’s wrong with your website. If you think you’ve been hit by the Google quality update, you might want to review our recent SEO tips blog post, or contact your SEO service provider.

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Confirmed: Searchenginewatch, SES and ClickZ sold to Blenheim Chalcot

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Updated: Early today we announced the news based on sources. The News is now official as Blenheim Chalcot confirms the news.

News is out that the brands ClickZ, Searchenginewatch and SES from Incisive Media have been sold to UK Business builder Blenheim Chalcot. The sale was first tweeted out by Mike Grehan, former group publishing director at Incisive Media, publisher of Searchenginewatch  and ClickZ, and producer of the SES international conference series.


The sale has been made official, before several sources confirmed the sale has been done and the buyer is indeed Blenheim Chalcot, a UK based company that owns several different companies world wide.

A long history of SES and Searchenginewatch

For many years SES was the institute when it came to events in the search marketing industry. In 1997 Danny Sullivan founded the blog which would later be called Searchenginewatch, you could say the industries first real industry news website. Two years later they organized the first search marketing conference, SES. Danny sold the event and the website to who later sold it to Incisive Media in 2005 and left the business December 2006. At that point the conference was at it biggest with 8,000 attendees in New York in 2007.


After that Searchenginewatch, ClickZ and SES broadend with a more focus on general digital marketing, while Sullivan continued on the search path creating the other successful site and conference: Searchengineland and SMX via ThirddoorMedia.

In the past few years the conference circuit started to change. With other models like the free BrightonSEO and many smaller conferences entering the arena, it became more difficult to hold up the size of the conferences. And where ThirddoorMedia chose the path of growing the search conferences in the US and create spinn offs for different topics like social and last year Martech, Incisive Media tried to get everything into one by changing from SES Conferences to ClickZ.

It didn’t make the events grow so it seems. Many saw declining visitor numbers and when key figures like Mike Grehan and Matt McGowan left it looked like things needed to be shaken up. And they did. With a lot of staff changes at first and a different angle on the conferences after.

Last SES London created a lot of debate in the industry when SES decided to not use former speakers and charge agencies for speaking at the conference, while inviting brands on stage. You can now say this move was aimed at the sell. After all, that way Incisive would look to be in a higher level, and thus worth more money.

Where to next?

I’ve reached out to Incisive for a response, but haven’t heard back yet. Whether or not the brand remains as it is and the conferences keep the same approach is therefor unclear. I’ve understood that the editorial team will be kept on and staying in New York until the sale is final. It looks like Blenheim Chalcot will be setting up offices in New York as well.

Looking at the website of Blenheim Chalcot we can see that they “set out to create companies that could transform industry sectors.” And:

“We look for high growth, potentially large industry sectors, typically undergoing some market, technology or regulatory discontinuity, where we can build scalable, platforms that satisfy a significant customer need, resulting in strong and sustainable margins.”

It could go any way, though the aim is definitely ‘the big leagues’.

What is clear is that once again it shows the industry has changed and is growing up.

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of — You can hire Bas to speak, train or consult.

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