The ProBlogger Podcast How-To: Conduct a Policy Review

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I know – it sounds so technical. What blogger has a policy review and why would you even need one?

Bear with me, I think you’ll find today’s challenge super useful even if you think it doesn’t apply to you.

Of course, for some of you it’s a legal requirement in your jurisdiction to have a privacy policy if you’re collecting emails, or a disclosure policy if you’re working with brands. For the rest of you, it’s just good form to be transparent with your readers how you operate.

You may even have just a quick run-through of procedures you follow in general, or if something goes wrong. They don’t always have to be published.

In the workbook, I mention six areas you might want to consider a policy, and in today’s podcast episode, I go into detail with those, including how you can go about creating them to be as simple or as complex as you like.

You can also use today to create these policies if you don’t have any to review. I think you’ll find them incredibly handy.   ProBlogger Podcast AvatarClick here to listen to day 21 of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

Further Reading:

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

The ProBlogger Podcast How-To: Conduct a Policy Review

The post The ProBlogger Podcast How-To: Conduct a Policy Review appeared first on @ProBlogger.


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81% of Shoppers Conduct Online Research Before Buying [Infographic]

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‘Tis the season for online shopping. With Black Friday and Cyber Monday deals starting even earlier, shoppers are taking to the Internet to do their research and to find the best deals. But what sort of things stop shoppers from making purchases? An infographic compiled by MineWhat.com provides insight into what motivates online shoppers.

Eighty-one percent of shoppers conduct online research before they make a purchase. Sixty percent begin by using a search engine to find the products they want, and 61 percent will read product reviews before making any purchase. On average, a consumer will visit three stores before making their purchase.

There are a variety of reasons behind why users choose not to make a purchase at an online store. Sixty-nine percent avoid purchasing because they believe returning a product would be a complicated process. Sixty-one percent of shoppers would leave a website if it didn’t have free shipping, and 51 percent would abandon a purchase if shipping options weren’t fast enough. Six in 10 consumers said they were concerned about credit-card fraud.

For more tips on how to lend an air of credibility to your site or how to stand out in search results, view the infographic below:

Infographic---MOTIVATE-shoppers-who-research-online-TO-BUY

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