We interviewed Will Hicks, the Founder of graphicks, a great company that has designed the creative graphics for many brands such as Burger & Lobster and The Noodle House. Will tells us more about the company’s goals, what’s in store for the future and he lets us know what ‘slutting the streets’ means…! To check out examples of graphick’s creative concepts have a read of our article on great designs around the world.
Where did the idea behind graphicks come from?
The idea of graphicks came when I was at school! I bought the domain name graphicks.co.uk and had always dreamed of having my own graphic design agency, my surname worked well for the service!
Do you have a favourite project/client and why?
Favourite project and client is Burger and Lobster. Working with a forward-thinking, innovative, creative, fast-moving and successful client is absolutely fantastic for us as a company to be a part of. We have been growing with them – when we started on the menu designs for them they had 3 outlets, they now have 7 and we are involved with creative conceptual work for new concepts, hoarding, invitations, etc. Seeing our tangible work resulting in increased sales and success for them is very rewarding.
Is there anything exciting in the pipeline for graphicks at the moment?Yes! After 3 1/2 years of running graphicks, we understand how we best add value to our clients, and what is in the future for the industry. We are going through a bit of a radical change in the company with regards to the proposition of focusing on creative conceptual ideas rather than pure graphic design- the industry is changing and we need to adapt.
What is a normal week in the life of the graphicks MD?
Monday is operations day: meetings with the sales / design and account managers working out what we’ve got on and the deadlines that week. Tuesday is often spent gaining appointments through cold calls, constant tapping-up on LinkedIn etc. Wednesdays and Thursdays are spent ‘slutting the streets’ – back to back meetings/coffee/lunches with people to gain exposure and sales for the company. Fridays are then catching up with the team and often in the final hour on Friday I look at the accounts. Weeks go by very fast!
Tip 1: Look at horizons and the dangers coming over the hill and work out where the graphic design industry will be in five years. It’s ever-changing in the digital world and moving fast. With global freelancers and more, the industry is changing and you need to adapt.
Tip 2: Enjoy! It is a fantastic industry to be a part of and is a hobby and a job – be passionate daily and you will be successful.
Tip 3: Train, Train and Train. – With the considerable building of new software you can only keep learning and training to be up-to-date with the changes.