Facebook Revamps Right-Hand Column on iPad App

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iPadUpdateDecember2014650Facebook is rolling out an update to its iPad application that features a revamped right-hand column (in landscape mode only), which now includes birthdays, events, Trending and a new My Games section, Engadget reported.

According to Engadget, the Trending module was divided into sections by various publishers and topics, and the games portion of the column includes games being played by friends, complete with “Play Now” buttons, as well as My Games, which enables users to jump right into games they are already playing.

Facebook for iPad product manager Chris Struhar spoke with Engadget about the update, which will begin rolling out Thursday:

It’s showing articles that are popular over the past day or so. Ideally, every day, you’re going to come to this and see a fresh batch of content. We try to rank them and find ones that you engage with most.

We see that people are using the iPad more in the evenings, more to consume media, more to play games. We wanted to take the essence of Facebook and build a right version for that specific interface.

We’re trying to understand how similar or dissimilar (Android tablets) are to iPads … This interface would make a lot of sense on Android tablets, and it’s something that we’re considering.

iPad users: Have you updated your apps yet? What do you think of the new right-hand column?

iPadUpdateDecember2014TrendingGames

Screenshots courtesy of Engadget.

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New Facebook Column Ads: This Week in Social Media

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

New Facebook Column Ads Roll Out: “Designed to give advertisers a more engaging creative canvas, while also offering a better experience for people on Facebook, the new right-hand column ads” started to roll out this week.

redesign look of facebook ads

This is how these new ads will look.

Facebook Launches New Versions of Facebook Pages Manager for Mobile: The new versions for iOS and Android are “designed to make it easier for people to manage their pages on the go.”

facebook pages manager app

“Pages Manager now features: Easier access to admin tools, quicker navigation to Page Activity and Insights [and] more direct access to an ‘action bar’ that lets you quickly write a post, add a photo, edit your page and more.”

Facebook Provides More Actionable Data on Stories From Apps: Now “only interactions that drive people to your app are reported in App Insights.”

positive engagement with stories

“These interactions include clicks to open your app, to download it from an app store or to your app’s website.”

Facebook Improves Video Visibility: The “goal is to better understand what videos people are interested in watching, so that relevant videos appear more prominently in news feed.”

Pinterest Introduces New Notifications for Android Users: Pinterest will now “notify you when you’re near a place you’ve pinned.”

new pinterest notifications for android users

“If you’re on the go with a brand-new Android wearable, you’ll get a notification there, too!”

Here are a few cool social media tools worth checking out:

Buffer’s New Daily App: This new app “offers an endless amount of amazing stories, each just a swipe away.”

daily by buffer

Buffer will “share your picks with your followers on Twitter, Facebook, Google+ and LinkedIn through Buffer and keep refreshing your content opportunities.”

Talk: Path messaging has expanded into its own app, so “it’s easier for you to use.”

talk app

Some of the great features will “make it easier for you to communicate with your friends, family, classmates and co-workers.”

BeamIt: “Private messaging meets stunning photo sharing.”

beam it app

“Photo Drawers let you swipe and view hundreds of photos without visually interrupting the flow of the conversation.”

Fuse: “Share photos and messages with your private group of friends for a fleeting moment.”

fuse

“Fuse combines group messaging with disappearing content, letting you create conversations around funny and opportune moments with set groups of friends via photos and messaging, with the option to post anonymously.”

Tipcast: “A new and fast way to show and tell the things you find and collect on your iPhone.”

tipcast app for iphone

“Talk through your photos to show and tell privately with just your friends, or Tipcast with the world.”

What do you think? Please share your comments below.

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Social Media Examiner

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