On November 5th of this year, H&M began offering its shoppers a taste of high-end French couture for a fraction of the price. Thanks to the collaboration between Olivier Rousteing, Balmain’s creative director, and the team behind the affordable fashion clothing store H&M, the runway designs, for many, will now be within reach. This decision between the two companies was announced last spring and is now finally coming to fruition. The preview of what’s to come from the partnership debuted on the evening of Oct. 20, 2015, in the form of a highly anticipated celebration, and it has everyone talking.
Rousteing credits his own desire as an early twenty-something man lusting after the top-notch ensembles on the catwalk as the reason he so readily replicated pieces from previous seasons for his staggering 1.4 million fans to purchase in H&M stores—and that’s just his following on Instagram. Now just a late twenty-something, this talented 29-year-old designer has taken the fashion world by storm. His youth, edge, and fresh take on fashion have drawn in a crowd of sorts, endearingly referred to as the #BalmainArmy. And it’s easy to understand why his clothing is so coveted, especially when viewing the stellar compilation of Balmain’s latest runway looks shared by Lyst.
According to Vogue, the recent October release party and runway debut was a spectacle to behold. From a dance routine reminiscent of Rousteing’s personal past, to the glamorous, jewel-toned and jewel-encrusted pieces, to the surprise performance by the Balmain x H&M clad Backstreet Boys, the celebrity fete was a fun-filled evening that didn’t disappoint. With famous brand backers, like the Kardashians, and three of the top fashion industry it girls—Kendall Jenner, Jourdan Dunn, and Gigi Hadid—strutting down the catwalk, Rousteing has carved out a beneficial place to be in terms of his fan base.
Furthermore, Rousteing’s designs are being described by top magazine Vanity Fair as “aggressively sexy,” with their “bold shoulders, wasp-like waistlines, and hemlines up to there.” And although it seems gender-neutral design is what is being accepted most affectionately by the press, the masses outside of the fashion industry, and even those outside the realm of the Hollywood elite, are singing his praises for such sultry and gender-specific designs. It seems as though Rousteing has a mind of his own and with his finger on the pulse of the latest trends, his trailblazing firestorm of fastidious fashion shouldn’t be flickering out anytime soon.
With the vast selection of glittering party dresses, rich, textural velvety fabrics, elegantly flowing viscose trousers, hand sewn embellishments, and everything lovely in between, here’s to hoping Balmain, and now Balmain x H&M, will be able to cater to the masses. Perhaps even one day he could become a true household name as an everyday wardrobe staple. So whether you choose to admire beautiful designs from afar, splurge on top-of-the-line fashion, or prefer to swaddle yourself in affordable luxury, Balmain promises to have something to delight all of its fans as the luxury clothing company and H&M celebrate the start of a very beautiful friendship.
This is a guest post.