Facebook Brings Facebook Messenger to Websites: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces New Page Plugin Features for Messages and Events: With these two new Facebook Page Plugin features, people can now “easily message your business” and “discover and interact with events from your Page, right on your website.”

Facebook Introduces Live Video and Collages: “Now you can bring the photos and videos you share on Facebook to life with live video and collages, to help friends and family feel like they’re in the moment with you.”

Posted by Facebook on Wednesday, December 2, 2015

LinkedIn Releases Rebuilt LinkedIn Mobile App: LinkedIn “streamlined the app into five core areas – Your Feed, Me, My Network, Messaging, and Search” and “made it as easy as possible for you to connect to your professional network and stay informed about the conversations and content most relevant to you.”

linkedin mobile app

LinkedIn announces the “much anticipated new LinkedIn mobile experience is now available globally.”

Instagram Introduces Instagram Partners Program: The new Instagram Partners Program offers “a set of experts vetted for excellence ready to help businesses grow on Instagram” and makes it “easier for advertisers of any size to find the best-in-class technology partners they need to get great results.”

The Instagram Partner Program will focus on “three key areas of expertise on Instagram: 1) ad tech, 2) community management and 3) content marketing.”

Facebook Marketing Partners Enables More Matching Capabilities With Custom Audiences: “By expanding the Custom Audience matching capabilities, marketers will see increased match rate (coverage) while maintaining the 1:1 match accuracy.”

Our Take on Top News This Week

In this blab from December 4, 2015, Michael Stelzner and guests discuss the top news in social media. Topics include Snapchat Story Explorer and the benefits of using Snapchat for marketing (1:34), the newly redesigned LinkedIn Mobile App (30:56) and updates to the Facebook Page Plugin (51:02). Subscribe to future shows here.


More news to note

Google Introduces New Interactive Ads: Google introduced “two new rich, immersive ad formats” to drive app installs. These are trial-run ads featuring “up to 60 seconds by streaming content from the app before downloading” and mobile interactive interstitial ads with a “completely customized user experience tailored to each advertiser’s app.”

googleinteractive interstitial ads on mobile

Trial-run ads and interactive interstitials are currently in beta and available to a limited set of advertisers.

Facebook Features Causes and Charities Using 360-Degree Video: Facebook is “shining a light on how charities and causes are using 360 video to tell their stories and bring a new perspective to the work that they’re doing around the globe.”

facebook 360 degree video cause marketing

Facebook “will feature a different 360 video from a cause or organization on the 360 Videos on Facebook Page.”

Twitter Introduces Crashlytics and Digits for Apple TV: Twitter is “making available two developer tools, Digits and Crashlytics, available for tvOS apps.”

Vimeo Rolls Out 4K Streaming to All Users: “Vimeo is incrementally rolling out adaptive streaming support to all users, meaning we can now view videos in 4K… on its website proper, as well as in its embedded player and Vimeo On Demand.”

Google Features New Way to Save and Sort Online Images: Google announced that you can now “star and bookmark images directly from Google’s image search in your mobile browser” and create collections.

google image collections

“This feature is currently available in the US when you search for images on mobile, across all major browsers on both Android and iOS.”

Some cool social media tools worth checking out

Adobe Premiere Clip: This mobile app for Android and iOS lets you create and edit videos on your mobile device, share them on social media, sync them to Adobe Creative Cloud or send them to Premiere Pro CC on your desktop for further refinement.

adobe premiere clip

“Create and edit amazing videos right on your mobile device with Adobe Premiere Clip. Then send your work to Premiere Pro CC on your desktop.”

AppAction: This new tool drives traffic to Instagram by sharing posts to Facebook and Twitter with a trackable URL directing users to view the photos on Instagram rather than as an embedded image. AppAction also tracks metrics such as audience engagement and referrals and is free to use while still in beta.


“Clicks on your shares will open inside of the Instagram app where people can like, comment, and follow you.”

Desygner: This free and easy-to-use interactive online design tool offers thousands of ready-made templates, vectors and stickers to help you create stunning social media images.


“Create your own stunning designs. Free and easy to use. No skills required.”

News From a Partner, Simply Measured:

Simply Measured and DataRank have joined forces: Our goal at Simply Measured is to put practical data in marketers’ hands and allow them to do their best work, simply. Marketers now have an intelligent solution that provides real insights from social data and a holistic view of social performance. Discover how combining analytics and insights makes social smarter.

simply measured social smarter ad

Some Interesting Studies to Note:

Compensating Influencers While Maintaining Consumer Trust: GroupHigh surveyed 5,000 online influencers selected based on their reach, social influence and vertical to learn about compensation trends and audience sentiment towards sponsored content. According to this report, 85% of online influencers accept monetary compensation from marketers in exchange for posting about a brand. On average, 42% of influencers charge brands between $ 200 and $ 500 per post and 37% charge less than $ 200. A small percentage of those surveyed say they do not take any form of payments (11%) or only accept products in exchange for posts (4%).

Google+ Is More Popular Than You Think: New research from GlobalWebIndex finds that Google+ still has a strong position and loyal following in the social networking landscape. The report shows that 1 in 4 Internet users still use Google+ each month and even higher in some fast-growth markets in the Middle East, Africa and Latin America. The typical Internet user is active on an average of 2.8 different social networks and for a decent percentage of online adults one of those networks is Google+.

The Most Instagram Places in America: Using exclusive data provided by Instagram, Time Magazine published a list of the most Instagrammed locations this year in each of the 50 U.S. states. Time features a map and a photo gallery showing the most popular spots in each state.

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social media marketing world 2016You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California.

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What do you think of using Facebook Messenger on websites? Have you used Facebook Messenger for business? Please share your comments below.

social media examiner weekly news december 5 2015

Facebook brings Facebook Messenger to websites and other social media news for December 5, 2015.

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Social Media Examiner


Gamification Brings Out The Best In Your Team


Sales is always about numbers and quotas. If you are in sales, you know it well! Your target is always there in the back of your head no matter what. While in most cases numbers are just the results that we measure, we forget that having  the right process in place to achieve the desired outcome is equally important.

Let’s say your target this month is to close more deals. You’ll need more leads and qualified prospects to achieve that, in which case “calls” are the key. More calls will translate to better qualification, so making more calls is the activity you want to foster.

It is important that you engage your teams with the right set of actions towards desired results to boost your revenue. A good customer relationship management system (CRM) combined with a gamification tool helps in achieving this effortlessly. Gamification tools apply game-like features to your CRM system, make them more fun to use and boost a user’s overall performance.

You can identify key metrics for your business, set targets for your teams accordingly, track performance and get your sales teams up and running towards their goals right from the start in a much more competitive and fun environment.

It is a great way to keep your team motivated throughout the sales cycle.

Here are three ways in which gamification tools, along with your CRM system, can help boost your sales teams’ performance:

1. Identify and encourage the right sales behavior

You reap what you sow. As sales managers, it is important that you nurture the right behavior in your teams that will lead them to the desired outcome. While the process and the outcome cannot be decoupled, gamification software lets you identify and establish your key priorities as desired actions, so your team can stay focused and achieve targets.

It lets you drive desired actions in your team, say “Making all client calls by noon” or “Meeting prospects every week,” and precisely monitor how those actions translate to revenue growth.

2. Gain insights for key decisions

The right feedback given at the right time can make a  world of difference for your sales teams. It helps people understand where and how to improve. Sales managers define key metrics through KPIs. Each sales person and even the managers can see how they perform on each of the KPIs through their personal scorecards. With access to real-time reports, everyone can learn what works and what doesn’t.

What’s more, scorecard analytics also help in key decision making;  managers can group individuals with different skill sets so that teammates can learn from one another.

3. Engage and energize salespeople

Contests and leaderboards in gamification tools create a fun, competitive environment that gets your teams upbeat and productive. They help foster a healthy competition that allows everyone to think clearly and creatively to do their best. Well, who wouldn’t want to be featured on leaderboards that showcase the best contestants and win prizes?  Such recognition applauds your teams’ performance and can prove a key factor in engaging employees and incentivizing their success.

Zoho Motivator Product Home Screen

Zoho Motivator, the newest addition to the Zoho family, lets salespeople leverage the benefits of gamification to engage their team and ultimately boost revenue.

Zoho Motivator complements Zoho CRM and is aimed at helping users get the most out of their software. All basic CRM data like leads, potentials, etc. are automatically synced from the user’s CRM account the moment they sign up for Zoho Motivator. Managers can establish contests based on this data and display the results on large-screen TVs.

For 10 years, Zoho CRM has enabled teams around the world to achieve better sales. We think Zoho Motivator can help make those numbers, and those teams, even better.