Bring Your Parents to Work Day is No Joke

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shutterstock_274259612When my son asked if I would come in for ‘Bring In Your Parents Day’ at LinkedIn, I jumped at the chance. I thought it would give me a chance to learn more about what he does every day at work and it did. I got the feel for the supportive, relaxed culture that is emblematic of today’s leading companies. The friendly, enthusiastic young employees who greeted me upon arrival were all ready to assist the parents in providing directions to the event, offering food, and for taking pictures.

When my son went back to work while I remained with the other parents to hear speakers, I knew there was something special about coming to see him at work, and this helped me realize how true it is as we age, that roles reverse and we start learning as much from our kids as they do from us. The day was designed to educate, inspire and help parents feel more connected to their child’s work life.

Many companies use perks to gain loyalty from their employees: Campbell Soup has on-site after school programs and kindergarten classes, offers summer programs for children, and has a lactation room on its campus for nursing mothers. Johnson and Johnson offers a concierge service to help busy parents-as well as other employees-spend more time doing things they enjoy. SAS, the business analytics software and services company headquartered in Carey, NC, boasts an on-site “work-life center” featuring programs on everything from parenting to stress management. The employer also has an on-site healthcare center for its 13,679 employees.  Google offers $ 500.00 for takeout meals, movie rental and diapers for new parents, discounts for nanny placement services and priotity acess at Bright Horizons child care centers across the county. Facebook offers four months of paid leave and  $ 4,000 in baby cash for new parents.

Engaging an employee’s family is a novel twist on this theme.

LinkedIn want parents to know how much our adult kids have learned from us, how our guidance has helped them, and that they still need us. What parent doesn’t like to be told that they’ve done a good job and it’s helped their kid thrive and advance in the workplace? And what kid doesn’t enjoy seeing his/her parents enthused about his workplace?

Panel discussions which followed were geared towards getting to know people, not just their jobs.  Each person on the panel held a different role in the firm and while they explained their job they also gave personal stories about themselves.

One panelist  said he went through police training before coming to LinkedIn, another shared that she just got engaged, and shared a humorous story of her proposal, while a senior manager joked about having twins and a third child all under age six and how he juggles his home life and work. He said in part jest that his kids think his work is in a playground of sorts and he agreed that in some ways work does feel like play at LinkedIn. There’s a gym on the premises, with state of the art equipment and an array of fitness classes, free meals, an espresso bar, a speak easy offering daily happy hour and beer on tap, unlimited organic snacks, a music room, and great views of the city.  From what I observed, LinkedIn creates an environment that cares for you and is conducive to having fun while on the job.  The company’s experience is that engagement is good for employees and very profitable.

The closing speaker was LinkedIn’s  highly personable, charismatic H.R. Chief Human Resources Officer, Pat Wadors who emphasized the importance of relationships at work and encourages group leaders to express gratitude and share stories that emphasizes the invaluable role relationships play into their careers.

Pat actually brought many of us to tears when she expressed genuine thanks to parents who she said “raised the type of people who make her job at LinkedIn easy and pleasureful.” She noted that the personality traits that LinkedIn hiring managers look for are humility, eagerness to learn, intelligence and a desire to help others, both customers and team members. Pat emphasized that technical skills could be learned but having a likable, energetic personality, and people who are driven to make a contribution at work comes from the homes the employees were raised in. While that may be true, either way I’m glad there are places to work that look at employees as complete human beings recognizing that our lives outside of work affect our lives inside the workplace.


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3 Types Of Blog Posts That Will Bring 100s Of Visitors A Week

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3 Types Of Blog Posts That Will Bring 100s Of Visitors A Week

Everyone wants their content to bring them hundreds of visitors quickly, but unfortunately, few content does.

However after writing hundreds of posts, I’ve identified three types of content that consistently brings in hundreds of visitors within a week of it getting published (no waiting until Google ranks it #1, you’ll know right away). I’ve included the following with each type of post:

  • What it is
  • Example
  • Traffic Proof
  • Why it works
  • How to write one

So you can not only understand why it works, but also do it yourself.

By no means is this an exclusive or an exhaustive list – but it is a dependable one.

Expert Round Up

What It Is: An expert round up is a post that is largely built by asking experts to answer a single question, such as “What is their favorite tool or tip for doing X”.

Most expert round ups contain a few dozen experts, and can easily be thousands of words long due to the length of each individual response.

The trick about these posts is getting influencers to supply you with answers. But it’s not as hard as you’d think – I can usually get a response 33%-50% of the time. Most people like to be featured.

Example: 37 Inbound Influencers Tell Us How To Get Your Content Upvoted

Traffic Proof:

001

Why It Works:

The reason why expert round ups work so well is because you are infusing influencers into the post . Naturally, they are going to share it across their social media channels like Twitter and G+. This is done as soon as you promote it to them, so it achieve fast results.

By targeting well known individuals who have large followings, you will see a ton of inbound traffic from social media.

How To Write One: This in depth tutorial explains how to write one.

The Curated Resource Post (Large Listicle)

What It Is: Most of us have heard of listicles – these are usually posts such as “10 ways to do X”.

The curated resource post is a listicle that often has over 100 elements to it and focuses on articles, websites, or tools as opposed to reasons. These articles all relate to a similar topic.

The trick about these posts is finding 100+ resources that all related to the same topic in a reasonable about of time. The tutorial discusses how to do this.

Example: 126 Must-Read Traffic Generation Case Studies

Traffic Proof:

002

Why It Works: Just like featuring influencers in an expert round up, featuring their articles or tools is another way to get them to share a post to their audience – it’s linkbait.

Simply reach out to them after the post has been published to let them know they’ve been featured, and they’ll likely share your post on social media channels like Twitter and G+, leading to a ton of inbound traffic.

How To Write One: This in depth tutorial explains how to write one.

Guest Posting On A High Traffic Blog

What It Is: A guest post is when you write a post on someone else’s blog. Often you are able to include links to your own content and an author bio at the end of the post attributing it to you.

Here, we’re specifically talking about writing a guest post on a “high traffic” blog, or a blog that gets over 100k monthly visits.

The trick to these posts is not about writing them, but about getting a guest post opportunity on such a high trafficked blog. Hard, but very possible.

Example: The Quickest Way To Create A List Post That Goes Viral
Traffic Proof:

003

Why It Works: The reason this works is because the blog you are writing on has a large amount of traffic. If you assume that 1% of people will come over to your website, then assuming at least 10k people check out the post, you will get at least 100 visitors. That’s why a blog that gets 100k monthly visits is a good threshold.

How To Write One: This in depth tutorial explains how to write one.

Conclusion

I have never been disappointed writing any of these posts – they always bring me hundreds of visitors.

Yes, they are not necessarily the quickest posts to write, and often can take 4-6 hours.

But usually they bring in more than 4-6x the results of a usual 1 hour post, and therefore I’d much rather write one of these once a week than 4 regular posts that bring me little visitors.

Do you know another type of content that can bring in hundreds of visitors in one week?

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