Establish Influence For Your Brand With Klout

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shutterstock_265877297Measuring social media influence for your brand is important when establishing credibility in this online world of business. While many tools track your authority, it is Klout that remains at the top in terms of being the standard. Recently the company announced its method of calculating a user’s score, which can help you gain more insight for a better online persona.

Klout analyses your brand’s content, shares, retweets, and communication through their own proprietary algorithm. The tool bases a user’s score anywhere from 1 to 100, and displays the level of influence according to your connections and activity.

How can your personal brand benefit from an understanding of Klout’s measurement methods? There are several factors to consider when building your score.

● Original and authentic content – Klout takes into account an individual or brand’s influence through remarkable content that generates a conversation. This is especially the case for those who appear on Wikipedia, which can greatly increase a user’s score. Pay special attention on your blog and on social media to unique reactions with high level influencers. This will help establish your brand as a leading authority online.

● Pay attention to your most active social networks – Where your community is engaging will directly affect your influencer score on Klout. Your brand will want to make sure that the most active accounts are connected in order to factor this in. Depending on your niche there may be some social profiles that are more important than others. If your brand is selling goods for example, then Instagram, Facebook, and YouTube will rank higher than other networks due to the importance of images and video.

● Offline and online branding go together – While social media is still a major factor in measuring influence for a brand, there are events, seminars, as well as online activity that can help establish your company as a leader in your industry. Brand perception is often generated from both arenas and encourages feedback or a ‘buzz’ online.

By better understanding how your score is calculated your brand will be able to hone in more on which activity is building the most influence for you. Learn how to improve your social proof by observing what the competition is doing, and always be open to change in strategy through this process.

Author:
Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. An entrepreneur since 1987, Susan has evolved years of traditional business experience into several cutting edge projects which includes her digital marketing company, Online Promotion Success. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com


Personal Branding Blog – Stand Out In Your Career

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Report: Brand Activity, Engagement Growing on Instagram

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Advertising on Instagram has become an effective and profitable strategy. Social media users are heavily engaged with brands, and brands are learning that Instagram is no longer an option, but a necessity.

A report from Simply Measured examines how brands are adopting Instagram, and shows just how much engagement they’ve achieved.

Simply Measured analyzed more than 2,500 posts and 80 million likes and comments from more than 138 followers of 90 brands in the Interbrand 100 during November of this year.

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Across all metrics, participation and engagement is up. They found that 90 percent of the included brands now have accounts on the site, compared to nearly 50 percent in 2012. Approximately 80 percent of accounts are active on a weekly basis, and have more than 10,000 followers. A third of companies even post 10-20 times a month, and the number of brands posting more than 50 times a month have doubled over the last three years.

This increased activity has been answered with an increase in engagement. Likes and comments have increased 53 percent year-over-year, with the average brand among the Interbrand 100 receiving more than 30,000 interactions per post. Posts with hashtags and locations tags, and posts with multiple hashtags perform better compared to posts with none, or too many.

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Brands across multiple verticals seem to be able to hold massive attention on Instagram, often despite a shortage of posts. During the survey period Nike had no recorded posts, yet the brand maintains 29.8 million followers — the highest number of any brand on the list. Several luxury brands also held spots in the top 10 for followers and the top 10 for engagement, which is a longstanding trend of strong brand performance on Instagram.

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Readers: Have you noticed an increase in engagement on Instagram?

Image courtesy of Shutterstock.

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