Tech exec rents billboard to try to score a free Tesla

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Driving down Bryant Street in San Francisco yesterday, I spotted a curious billboard offering the chance to save $ 1000 on a new Tesla. 

I wasn’t able to snap a photo, but fortunately Hunter Walk spotted it too

 

A weirdly low budget promo for Tesla? Not quite. In fact, the URL on the billboard redirects to an affiliate page for Tesla’s $ 1,000 referral program: Giving a $ 1,000 discount on the purchase of a new Model S, but also kicking back $ 1,000 to the referrer. 

A WHOIS lookup shows that the billboard URL was registered by a Las Vegas resident named Nicholas Chu-Nye. The same Nicholas Chu-Nye who, apparently, is a VP at Janus Networks. 

It seems like Mr Chu-Nye has come up with a pretty smart idea…

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Lyft’s ineffectual new billboard wants you to know: Lyft is exactly like Uber

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Yesterday Sarah wrote about how Uber is finally facing serious competition in China. How, as she put it, Uber is getting Uber’d.

Here is San Francisco — not so much.

Here in San Francisco, Lyft, the company’s only meaningful competitor remains as determined as ever. Determined not to capitalise on any of the negative press around Uber by publicly presenting itself as the kinder friendlier alternative; determined not to launch a rival to Uber’s successful black car service; determined in fact  not to do anything to differentiate itself from the market leader.  

Lyft’s latest bold plan to ensure it snags not a single customer away from Uber: An expensive billboard campaign, spotted below in downtown San Francisco, to promote the absolutely unique fact that Lyft allows you to… book a car using your phone…

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