Enhance Your SEO Activity: Benefits Of A Content Delivery Network

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Website owners constantly work towards covering all aspects to ensure top ranking of their page. One factor that largely influences search ranking is the site’s load time. Page load time is considered by Google as a ranking factor. Content Delivery Networks (CDNs) help optimize page speed.

Enhance your SEO Activity Benefits of a Content Delivery Network

CDN aims at –

If you have a website and want to scale it up on search engine results, use a CDN. It is a system of servers that are allocated across the globe to deliver web content to users in different geographical locations. This network mainly aims at delivering huge amounts of content fast.

CDN process goes like this –

In a content delivery network, there are data centers at several geographical locations. When you use the system and a visitor opens your site, the content and files are offered by the closest data center to the user. This reduces any sort of delay and provides accurate information quickly. It uses content replication where content is copied on various servers in different regions.

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CDN is mainly useful for –

If expanding your business verticals to internet users in various parts of the world is your aim, then this network helps. It lets you reach out to web users anywhere in the world within a few seconds. The motive is to make your web page load as quickly as possible, immaterial of where the user is placed.

Benefits in terms of SEO are –

With CDN you can get higher speed and better quality of content delivery. If there is one thing you should include in your SEO strategy, it must be CDN. This mainly helps to better technical ranking factors for SEO.

To impress visitors across the globe, this system helps maintain identical versions of your website in diverse servers and locations.

It uses caching algorithms and canonical headers which avoids issues related to duplicate content creation.

Content Delivery Network makes the most recent and relevant content load first which makes it do this across every cached version of a site.

The chance of any attack on your site is very less as numerous servers are located in multiple geographical locations. This avoids your website from crashing as the load time is distributed among all servers.

The network is mainly beneficial for websites which have a lot of content and different content types. Even complicated sites that have users from various geographical locations can benefit from this network. It is bound to bring about an increase in load speed, leading to better search engine rankings.

You can achieve a fast loading website. This brings about a great user experience that is usually measurable by Google through numerous methods.

Quick load speed and better user experience results in higher page views, sales and increase in revenue.

Faster download times is what you achieve as a CDN is hosted closer to you and your readers. This quickens all transactions done on your website.

As a webmaster, using a CDN network will help you boost performance and also save a good amount of money. In this system, load is distributed leading to better performance. You can easily cut down on your hosting costs.

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The Incredibly Profitable Benefits Of A/B Testing

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When you develop a new product, website, or email campaign that is designed for a large audience, you may take different steps to make it successful. Definitely, you want to find out what is best for your customer and what will make him happy. A/B testing is a secret ingredient or a special flavoring for building a hot product that people love. Let’s take a closer look at how the process works and what you can expect.

The Whole New Era Of User Experience

Today, customer-centered vision is the key to success in any business domain. The real-time user feedback is what really matters when it comes to implementing your CRO (Conversion Rate Optimization) plan. This data can be used to optimize any area of your website based on the behavior of real human beings, your customers. I’ve heard somewhere that the rule number one for A/B testing is to reject everything you THINK you know about your clients and try to learn real customers’ preferences face-to-face to make things work.

A Or B?

The fact is, nothing could be simpler. You just need to compare two versions of a web page (or an e-mail blast, or something else) to get the insight, which one shows better performance among the similar groups of targeted people. The option that shows better conversion rate is just the one you need!

What Do You Get?

According to many case studies and researches, conducted among those who addressed towards this kind of testing and modified their content accordingly, A/B testing has significantly helped to increase conversion rates, lower bounce rates and, as a result, get more sales!

A/B testing helps you to improve your content, constantly checking the potential theories that may work and choosing the most successful one. It will become clear which variant makes your customers spend more time on this or that page, navigate deeper through the website, put a like, comment, sign up for additional information or, ultimately, purchase. Instead of reading in tea leaves and making wild guesses you test your theories and find the winning approach.

Actual Benefits Of A/B Testing

A/B testing is not the only method to figure out the customers’ preferences, however, it has relevant benefits:

It is not time consuming and expensive. Usually you compare two options that have only slight differences that may incur minimal development costs. In the result, when you get the necessary feedback you just decide on the one that performed better and do not need to make substantial investments in big changes.

It simply and accurately measures performance differences. The only thing you need is to collect the necessary data and compare the results. Today there are numerous comprehensive solutions like Google Analytics which suits any platform or Amasty A/B testing created specifically for one of the most popular CMS – Magento. These solutions offer you accurate, informative statistical reports, and many other options for running successful A/B tests.

It works with real people. When you launch a new product or implement some changes, you never know how it will work for public. A/B testing is targeted for real customers, so you will better understand and see their reaction towards your innovations and will manage to give them exactly what they need.

It easily resolves the doubts. If you can’t decide which strategy to choose or what content will work best, you can try both variants simultaneously to find out the one that will show better performance.

Mind The Hidden Pitfalls

A/B testing is a very effective tool that can contribute greatly to the success of your business, but you should take into account that it is not good for all the situations. Let me remind you of three simple parameters that should be observed if you want to use A/B tests in your practice:

You should set ONE clear goal at a time.

You should be able to easily measure the outcome, otherwise you won’t be able to choose the best variant.

Your project should be complete, or almost complete, so that one of the tested options could be the final version that you use.

Final Words

If used right, A/B testing can help you to improve your business and increase its profitability. Make more from the analytical data that you get every day and store it on the shelf, instead of using it. Even small changes in conversion rates of your website can bring positive and significant results in lead generation and sales. Besides, today you do not need to go deeper into all the technical details, because many companies offer you ready-to-use modules that will help you conduct successful A/B tests for a specific project. It’s high time to find yours!

Benefits A B Testing

Benefits A B Testing

Benefits A B Testing

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