Facebook News Feed Benchmarks for Marketers

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Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month? Has the number of video posts increased significantly this year?

To find out, Quintly examined more than 80 million Facebook posts (photo, video, link, status, and other types) shared between June 2014 and June 2015 by more than 100,000 accounts.

Below, key findings from the report.

Post Types

Some 45% of the Facebook posts examined were links, 44% were photos, 8% were status updates, and 3% were videos.

Engagement

Video posts receive the most interactions (likes, comments, etc.), on average, followed by photos, status updates, and links.

Number of Posts

Marketers share 27 posts per month, on average, to their company’s Facebook Page.

Video Posts

  • The number of video posts has been rising significantly since the beginning of 2015.
  • As the volume of videos has increased, the average number of interactions per video post has decreased.

About the research: The report was based on an analysis of more than 80 million Facebook posts from 100,000 accounts shared between June 2014 and June 2015.

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Webinar Benchmarks for Marketers

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What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars interactive?

ON24 recently set out to answer these questions by examining 9,375 webinars conducted on its platform between January and December 2014. The researchers looked at the entire lifecycle of each webinar, including promotion and registration, interactivity, audience viewing habits, and both live and on-demand data. The webinars examined were conducted by 500+ organizations, ranging in size from SMBs to enterprises.

Below, key findings from the report.

Registration

  • 31% of webinar registrants register 1-7 days before the event on average; 24% register the day of the event on average.

Attendance

  • 43% of webinar registrants attend event on average; training webinars tend to have a higher attendance rate compared with other types of webinars.
  • The most attended webinars of those examined were held on Wednesdays (28% of all participants) and Thursdays (28%); Saturday and Sunday were the least popular days to attend webinars (1%).

  • 24% of webinar participants joined events scheduled for 11 AM PST; 18% joined events scheduled for 10AM PST.

Viewing Time

Participants watch a one hour live webinar for 56 minutes on average; viewers watch a one hour on-demand webinar for 29 minutes on average.

Interactivity

  • 82% of the webinars examined included Q&A time.
  • 35% of the webinars examined integrated social media applications and 24% including polling.

About the research: The report was based on data from 9,375 webinars conducted on ON24’s platform between January and December 2014.

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Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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