Workshop alert: How to create successful strategic communications plans


Behind every good plan is a sound strategy. Learn how to create, measure and implement one at this new workshop.

By Ragan Staff | Posted: July 19, 2013

Good communicators must be able to do more than set up social media profiles, write articles and churn out videos. They must have a solid strategy behind
these tactics.

To show you how to create successful strategic communications plans, Steve and Cindy Crescenzo will host our new
Creative Strategic Communications Workshop

on Thursday, July 25, in Chicago.

At the workshop, you’ll learn the components of a strong strategy, how to get your executives behind it and how to measure its success.

Learn more about the workshop.

If you can’t make it to Chicago in July, we have good news! We will also hold this workshop in Redmond, Wash., on Wednesday, Oct. 9.
Learn more here.

The Crescenzos will show you dozens of ideas you can immediately implement. You’ll learn how to:

  • Interview executives to establish yourself as a business partner and win support for your communications plan.
  • Incorporate research into your plan to win approval from skeptical executives.
  • Write for any channel, from blogs and podcasts to print and the intranet.
  • Measure your efforts so you know whether your strategy works.

Here’s what people have to say about Steve and Cindy’s workshops:

“In my thirty years of experience … very few seminars have provided practical value, but this one did.”

“[This] seminar dramatically changed the trajectory of our internal communication efforts … If you have the chance to attend—don’t miss it!”

Click here to register today!
You’ll save $ 100 on the registration price ($ 250 for Ragan Select members). 

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