Workshop alert: How to attract and engage customers with brand journalism


Press releases and pitching no longer bring the PR coverage your organization needs. Learn how to replace those tactics with more effective brand journalism strategies.

By Ragan Staff | Posted: December 18, 2013

Traditional PR and marketing are no longer enough to spread the word about your organization.

Your consumers don’t want to see ads and commercials—they want to see content they are interested in.

Brand journalism is your answer.

Join us in one of the following cities for our Brand Journalism for Corporate Communicators Workshop to learn how to combine lively storytelling and your organization’s voice to capture customers’ attention:

  • Washington, D.C.: Tuesday, Feb. 18
  • San Diego: Wednesday, March 12
  • Cleveland: Friday, March 28
  • New York City: Tuesday, April 8

Learn more about the workshop.

Mark Ragan and Jim Ylisela will share their combined experience to show you how to turn your PR department into a newsroom—and why your competitors will be clamoring to know how you did it.

You’ll leave this workshop with the ability to:

  • Write content that grabs and holds readers’ attention.
  • Increase readership and brand loyalty through email.
  • Create content you can easily push through multiple mediums.
  • Build a subscriber list filled with customers and media contacts.
  • Prove the worth of your work with measurement techniques.

See the full agenda.

This one-day workshop will give you everything you need to create brand journalism strategies that work. You don’t want to miss it.

Register now! 

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