When I first started playing around with social media marketing back in 2007, it was new, fresh, and wonderful. I created this blog to keep my thoughts in order, to have a central point through which to post all of my content, and to build a brand that could eventually become a company of its own.
Things change. Directions change. Elements of our lives that we once considered to be important become secondary in the blink of an eye. For me, Soshable has been one of those aspects of my life that fell by the wayside. My focus on automotive social media marketing has allowed me the privilege of forming a strong company with a bright future that takes up way too much of my time and my former blogging stallion was put in the barn.
That is changing. The good part about having a company grow is that you can start to hire people to do much of the work that you had to do in the beginning. Things that took up all of my time when I started my company less than a year ago are now superbly handled by a team that makes me look good. Time is opening up. Needs are growing, but in different directions. It’s time for Soshable to erupt into what it once was – a place where I and other authors promote the best practices available in social media.
It doesn’t need to be a social media blog. It needs to be the social media blog, the one that it once was and that it can be again. Thankfully, it’s not like a boxer coming out of retirement. When a volcano erupts after being dormant for a long time, the fury is often greater than it every was before. That’s my hope. Bring the marshmallows. We’re about to spew some heat.