Klout has long fancied itself the definitive measure of social media influence. While in more recent years, the validity and value of the Klout score has been called into question, the company continues trying to prove naysayers wrong.
To wit, Klout and parent company announced the inaugural Klout 50 in October. The report used Interbrand 100 data to determine which brands are most influential on social media. This week, Klout analyzed social data from the National Retail Federation Top 100 to determine which retailers have the most social influence.
Amazon, which topped the sister list, also ranked as the top retailer with a Klout score of 98.84. Target came in second, followed by Wal-Mart, AT&T Wireless and Dell — which is #5 on the Klout 50, but #91 on the NRF list. Neiman Marcus also showed higher on the Klout list (#9) than it did on the NRF list (#86).
According to the report, a common theme among the Klout 50 is that they use “social in every part of the customer journey to help with purchasing decisions.”
“It’s time for retailers to wake up. Customers expect instant customer service, personalized offers and perks no matter where they are. Social provides the perfect platform to deliver on these customer expectations. It’s a human touch at scale,” Katy Keim, CMO of Lithium Technologies, said in a statement.
Check out the full list of retailers and their Klout scores below:
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