So in this fairytale profession of ours, which Disney princess are you?
You’re a PR newbie. It’s your first job in the industry, and you’re
looking to make a splash. Sure, there are whozits and whatzits
galore—but you’re tackling your new career path with impressive
curiosity and determination. As the big fish of the company zip past
your cubicle, you can’t help but think, “I wish I could be part of that
Recognize the power of your own voice, and avoid selling out.
Who is the fairest of them all? Well, you are—for your ability to work
well with others. Whether it’s a grumpy account executive, a sleepy
client, or even a bashful intern, you’ve seen it all and come down to
their level in order to help them. Although it’s great that you get
along with everyone, careful you’re not too naive.
Watch out for those only out for their own personal advancement—nothing but bad apples!
Alice in Wonderland
You’re the firm’s risk taker. Your whimsical ideas might be considered
crazy by some, but you’re taking your clients down new and exciting
rabbit holes every day. As the adage goes, “The greater the risk, the
greater the reward,” and soon everyone will be curiouser and curiouser
Your outlandish approach isn’t for everyone, so use it in moderation
before the client loses their temper and it’s off with your head.
You manage a very challenging account; some would even say the client is
beastly. Your patience and compassion suit the profession well. You see
a client by its potential and not by how much work it requires.
Because you embrace situations others run from, there will be times when
fellow account executives say, “If you think you can handle this
account better, please be our guest.”
You’ve overcome so many obstacles to achieve your dream come true,
because a career in PR was a wish your heart made long ago. Although at
times it felt like you were taking orders from an evil stepmother and
working on hand and knee until the clock struck midnight, you eventually
made it to the big dance with PR royalty.
It was your ability to turn the ordinary into the extraordinary that proved you were just the right fit for a happily ever after in public relations.
There are no sleeping beauties in the PR world.
So, which Disney princess are you?
Kellie Mazur is an assistant account manager at Travers Collins,
an integrated marketing communications agency in Buffalo, NY. Some days
she is a Snow White and some days she is Alice. A version of this story
first appeared on the company’s blog, Smartyrants.
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