Did you know that people judge your business by the fonts you’ve chosen for your logo, your website, and more? It’s true, there are feelings associated with certain typefaces and with other elements of typography. Serif fonts — letters with short lines coming off the edges — for example, are associated with being warm, old, expensive and beautiful.
Sans-serif fonts — which are relatively plain — are thought of as youthful, cool and cheap.
And modern fonts make people think you’re intelligent and progressive.
If you’re thinking about redoing your logo or website, or any print materials you use for marketing, you might to check out this infographic from RCM Websites to get the low down.