What Time of Day Do Marketers Feel Most Productive?

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Some 63% of marketing and advertising executives say they feel most productive in the morning, according to a recent report from The Creative Group.

The report was based on data from a survey of 200 marketing executives randomly selected from companies with 100 or more employees, and 200 advertising executives randomly selected from agencies with 20 or more employees.

Nearly one-third of respondents (32%) say they feel most productive between 10 AM and 12 PM, and 27% feel most productive between 8 AM and 10 AM. Some 9% get the most done before 8 AM, and 23% say they’re most productive after noon.

Most marketers say they also feel more creative in the mornings: 32% of respondents find the most inspiration between 8AM and 10AM, and 29% between 10 AM and 12 PM. A small group of respondents, however, prefer off-hours: 2% say they are most creative before 8 AM, and 1% say after 8 PM.

About the research: The report was based on data from a survey of 200 marketing executives randomly selected from companies with 100 or more employees, and 200 advertising executives randomly selected from agencies with 20 or more employees.

Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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