Webcast alert: What every PR pro needs to know about measurement

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Get the skinny on the Barcelona Principles, costly mistakes to avoid and brand examples to follow in our new PR measurement webcast.

By Ragan Staff | Posted: July 3, 2013

Do you have 1 million Facebook fans? How about 1,000? OK, maybe you only have 100.

Here’s a secret: It doesn’t matter how many fans you have if they aren’t engaged.

Find out how to measure the effect your PR efforts have on fan engagement in our new webcast: “PR measurement best practices: Avoid common mistakes, sort through clutter and find the metrics that matter.” The webcast will air on Friday, July 12, from 1 p.m. to 3 p.m. CST.

Learn more about the webcast.

Don Bartholomew, senior vice president of digital and social research at Ketchum, and Rohit Bhargava, a global marketing professor at Georgetown University
and leader of Influential Marketing Group, will explain how to measure PR effectively.

Here are a few of the topics on the agenda:

  • What the Barcelona Principles are and why your PR measurement plan must include them.
  • How to sort through piles of digital data and come out with useful information.
  • How to include your entire team in the measurement plan.
  • How to avoid common measurement mistakes.

You’ll also hear case studies of brands that put the Barcelona Principles to work.

Take a look at the full agenda.

You put countless hours into your company’s social media and PR strategy. Learn how to track your efforts so you know what your customers like and which
projects are a waste of time. You can’t afford not to measure your work.


Sign up today to save $ 50 on your registration.
(Ragan Select members save even more!) 

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