GoToMyApartment CEO and Razz Interactive Chairman Joshua Swanson has a split personality, at least in the video below, in which he portrays both a thrilled Facebook investor and a not-so-thrilled Facebook marketer.
Swanson said in the introduction to his video:
As a Facebook Investor, how can you complain about your stock price tripling? As an avid user running two companies that manage hundreds of brands’ Facebook pages, how can you not complain? Facebook encouraged brands to buy likes, and now it is forcing brands to pay to have that same audience see their posts. Facebook has admitted that reach will continue to decline for brand pages and urges brands to buy ads. These changes will cause a shift in how brands use the social network. This will be detrimental to the user experience and will cause brands to look for a new place to connect with fans.
Readers: What did you think of Swanson’s video?