‘Vanity Fair’ Is Latest to Roll Out Native Advertising

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A classic race car, Vanity Fair and Hennessy Cognac. None of those three things seem out of place with each other, and that’s the point of the native ads that the classic magazine has rolled out on its website.

Vanity Fair has joined the ranks of sites like Buzzfeed, the New York Times and, yes,Mashable with the inclusion of paid content that is presented in a similar style as regular articles. The ads on Vanity Fair feature a video about Sir Malcom Campbell, a man who set numerous land speed records in the early 1900s. The piece was produced by advertising agency Droga5 for Hennessy’s “Never Stop. Never Settle.” campaign. Read more…

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